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Top 5 resources to help you write killer content
By Joanna Ellis-Escobar
They say it takes a village. And nowhere does that apply more than when it comes to your content. Anyone who has managed their own digital presence will agree…just doing it at all is no small feat. Doing it well takes grit and diligence.
So whether you have a dedicated marketing team, or if you’re fighting the good fight alone, most of us can agree that any help is welcome help.
Luckily, in today’s digital age, help is out there and readily available. So don’t reinvent the wheel…take advantage of what’s there for you.
What’s that? You say you don’t have time to weed through the hundreds of pages of sites claiming to make your content the best it can be?
Don’t you worry…we’ve got you covered.
Check out our current list of top five resources we can’t blog without.
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How King Of Content Red Bull Used Its Wings
By Joanna Ellis-Escobar
There’s no denying that in today’s digital age, brand marketing and content go hand in hand. After all, content is king…
But remember, content can include all of the following:
- pages on your website
- blog posts
- social media posts
- premium downloadables
- apps
- games
- videos
- much, much more
Content is an extension of your overall marketing strategy. Bottom line? If you’re not taking advantage of all the ways you can use your content to enhance your brand-awareness, you’re missing out on a H-U-G-E opportunity. [Read more…] about How King Of Content Red Bull Used Its Wings
Top 5 marketing events in June 2018
By Joanna Ellis-Escobar
Check out these not-to-be-missed marketing events in June.
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What? SearchLove: Boston
When? June 7-8, 2018
Where? Boston, MA
Focused on current data/research for analytics, content, search, site optimization and more, SearchLove Boston is two full and inspiring days with leaders in the industry.
What? SMX Advanced
When? June 11-13, 2018
Where? Seattle, WA
An exclusive gathering just for experienced search marketers, SMX Advanced is chock-full of fast-paced, informative sessions that will up your search marketing game.
Top social media marketing news updates for week ending 5/25/18
By Kristin Muckerheide
Like everything else digital…the world of social media is always changing. With new platforms and tools being developed all the time, there’s a lot to keep up with.
The fact
is, your customers are already using social media. And we all know you want to be where your customers are. But where do you start?
To help you stay on top of your game, the team here at Flair Interactive has gathered the top 5 social media marketing news updates for this week.
1. How to build a Facebook ad funnel using customer testimonials (Social Media Examiner)
Discover how to attract new prospects through your Facebook ads by using case studies and customer testimonials to build awareness and trust in your brand.
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#TBT: PPC – what you should avoid (and do) to be successful
By Joanna Ellis-Escobar
For this week’s #throwbackthursday post, we’re looking back at a 2013 blog from SEMRush on silly mistakes marketers make when it comes to pay per click campaigns. Curious to know what those are? You can check out the original article, but if you don’t have time to read the whole thing…no worries…here are the down-and-dirty mistakes you want to avoid in your campaign:
- Don’t bid on lame keywords
- Don’t bid on your own name
- Don’t send people to a landing page that doesn’t relate
- Don’t repeat your ad copy
- Don’t forget to diversify
All great tips – even five years later, these “don’ts” still largely apply. But we think there are a few “do’s” worth mentioning, too…so read on to learn four (more) things you should do to ensure you have a successful pay per click campaign.
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Top 3 GDPR resources…because you’re almost out of time!
By Joanna Ellis-Escobar
We know many of you are concerned about Friday’s GDPR implementation deadline, so we’ve put together a quick list of resources that can help you sort through what’s needed. Remember, anyone who gathers information from online visitors in the European Union (even if they are not purchasing anything!) needs to comply with GDPR in order to avoid potential hefty fines in the millions. Yes, millions.
We scoured all our faves to get you the best GDPR info out there. If you have questions about the new regulation set to go into effect on Friday, May 25, take a look at our top three GDPR resources or consult your legal counsel.
1) What is GDPR and What is Your Web Host’s Role in It? (SITEGROUND) – This fantastic Q&A webinar with our hosting partner Siteground and their legal counsel provides lots of useful information.
2) Get Ready for GDPR: Features You Can Start Using On Your Path to Compliance (HUBSPOT) – This is specific to forms, collecting and storing data and unsubscribing/opting out — all very important components of GDPR.
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