Flair Interactive

Digital Marketing Blog

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[VIDEO] How to redesign a blog about SoCal live music

By Lisa Kirschner

Website critiqueLooking for tips about how to redesign your website or blog?

Our friend Johnny has a blog about the Southern California live music scene, but he was thinking about redesigning it and asked us for a few tips.

Watch the video below to see some of the recommendations we made about quick and easy ways to improve his blog, including

  • Adding a logo and more branding elements
  • Improving the header area to catch visitors’ interest and draw them into the blog

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Blog Post Template – Mainul

By Julie Lyons

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How’d you like a reminder to update your business’ Facebook page? Facebook recently launched a new “Your Pages” module at the top of many page administrators’ feeds.

The new module is located in the upper-right hand corner of admins’ timelines. It shows a snapshot of how well a page is doing, showing rolling weekly figures for new page likes and average post reach. 

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5 best WordPress articles of the week

By Joanna Ellis-Escobar

Since it now powers more than a third of the Internet, WordPress news is worth keeping up on. Don’t worry if you haven’t been able to stay on top of all the articles and news that came out in the last week or so, though. Our weekly roundup includes the top five WordPress articles of the week, so you can stay in the know even if you didn’t read everything that came out. Read on for our favorite industry WordPress news. 

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The worlds of storytelling and content marketing collide

By Kristin Muckerheide

I don’t know about you, but I used to think of storytelling and marketing as two very different things… 

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The word storytelling evoked images of an elder sitting around a campfire telling a winding story to a group of children gathered near, hanging onto every syllable. Fables and myths, true stories and life lessons, passed down through the spoken word.

Marketing, on the other hand, would strum up images of someone in a crisp business suit, briefcase in hand.

Over the years, I’ve realized they’re actually not so far apart, storytelling and marketing. But it still took a while before it clicked as to just how intersected they really are. They should be one in the same. Good marketing calls for good storytelling. They are not very different at all.

 

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Storytelling Online: Why It Matters

By Alex McMillin

Brands need to diversify their marketing efforts in 2020 in order to stand out. Online brand storytelling is a unique and effective way to do this.  This marketing technique offers several unique benefits that outbound marketing and even other inbound marketing techniques do not offer. It allows marketers to make a more personal connection with their audience. Also, storytelling allows marketers to simplify complex messages in an entertaining and engaging way. Finally, online brand storytelling can help marketers create a community that will share content virally. Read on to learn more about the unique benefits of online brand storytelling. 

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