Flair Interactive
By Lisa Kirschner
Lisa Barone provides some great advice regarding what you should—and should NOT—include on your web site’s homepage in her recent blog post over at Search Engine Watch.
I’ve seen these rules broken over and over again during the last 20 years as I’ve helped hundreds of clients plan and build their web sites. But Barone is spot on when she argues that less is more on this critical piece of real estate.
By Lisa Kirschner
Here at Flair, one of the most frequent questions we receive is, “Have you done similar work in the past?” This is the first in a series of case studies that we’ll be launching to provide you with more information about the types of projects we’ve done and the industries on which we focus.
Client:
McDonald’s Corp.
Oak Brook, IL
Vertical:
Restaurants, Food
Challenge
McDonald’s, a global leader in franchise restaurants, operates in more than 60 countries around the world. Restaurants are owned by owner-operators and franchisees with access to many of McDonald’s global resources and departments, including Marketing, Restaurant Operations, Real Estate Development, Quality, Legal and Training, Learning and Development.
[Read more…] about CASE STUDY: McDonald’s Incorporates Content Strategy into Its Portal
By Julie Lyons
Having a website for your business in today’s world is crucial. Almost every business, no matter how big or small, must have an online presence to reach buyers in this digital age.
Shockingly, a recent survey* reported that up to 40% of small-to-medium sized businesses still do not have a site. Being solely on social media just doesn’t make the cut. A website is an essential piece of your online marketing strategy.
[Read more…] about Free Ebook: 25 Website “Must Haves” for Driving Traffic, Leads & Sales
By Lisa Kirschner
A member of one of my online groups asked this question the other day:
“We’ve got a LinkedIn page for the company, but we don’t have many followers – any quick tips for getting more eyes on our profile?”
I hear this same question all the time! I thought I’d share my response here with you in case any of you are struggling with the same issue.
[Read more…] about How to attract more traffic and followers
By Julie Lyons
WordPress 3.9.2 is now available as a security release for all previous versions. We strongly encourage you to update your sites immediately or your site may be vulnerable to DOS attacks.
According to WordPress, this release fixes a possible denial of service issue in PHP’s XML processing, reported by Nir Goldshlager of the Salesforce.com Product Security Team. It was fixed by Michael Adams and Andrew Nacin of the WordPress security team and David Rothstein of the Drupal security team. This is the first time the two projects have coordinated joint security releases.
[Read more…] about Critical WordPress Security Release Available: Update Now!
By Julie Lyons
We’re excited to announce that we’ve created several new packages for our most popular services. But don’t worry…here at Flair, we don’t believe in a “cookie cutter” approach. We utilize time-tested methods and processes that can be carefully adjusted and personalized for every one of our customers. Our packages are designed to get you up and running quickly.
[Read more…] about Announcing Flair Interactive’s Online Marketing Packages
By Julie Lyons
Are you looking for new ways to deliver content and drive engagement throughout the buying process?
Join the American Marketing Association for the Webcast New Ways to Deliver Content that Drives Engagement on Thursday, August 21st at 12:00 PM CDT.
[Read more…] about New Ways to Deliver Content that Drives Engagement – AMA Webcast
By Julie Lyons
YouTube still reigns as the most popular method of delivery for video marketing…but when it comes to marketing your YouTube channel, you have a lot of options. You can market your channel via blogging, social media, video SEO and more. Most of the more popular methods involve online sources, but there are also offline marketing tactics that can help to ensure that people find your videos online. 
[Read more…] about How to Promote Your Video Marketing on YouTube
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West Dundee, IL 60118
t:+1 (847) 847-5426
