Flair Interactive
By Alex McMillin
Google is always tweaking its algorithm, so SEO strategies are always shifting.
There are some basic on-page optimization strategies that have stayed more or less the same for years now. However, there are also entirely new strategies that have greatly changed the approach to on-page SEO for 2020 and beyond.
Read on to learn more about which SEO tips will still be effective in 2020 and which tips you’ll have to incorporate for the first time.
By Lisa Kirschner
Are you starting to panic when you think about all of the things on your To Do list for the rest of the year? You’re not alone!
This time of year, we always start getting a ton of calls from stressed-out clients who are worried that they’re not going to get everything done AND have time to prep for the holidays and relax with their families before the end of the year.
[Read more…] about [VIDEO] Get Digital Marketing Support in the 2019 Holiday Season
By Lisa Kirschner
Did you know that page speed is a major ranking factor in Google’s algorithm?
It’s true…if your web site’s pages are loading too slowly, it could wreak havoc on your site from an SEO and ranking perspective. (Translation: you’ll get less traffic and fewer visitors who will convert into leads and customers.) And that makes sense when you think about it…your site’s visitors won’t stick around if your site loads too slowly…would you? Of course not.
[Read more…] about [VIDEO] How to Check Your Page Speed in Google Analytics
By Lisa Kirschner
Are you confused about how to use HubSpot’s prebuilt email sequences for your sales and marketing drip campaigns and workflows? Or are you not even sure what drip campaigns are (if so, you’re not alone!).
Drip campaigns, or the process of continuing to nurture prospects and leads in a systematic way via emails, are a key part of moving cold leads and prospects more quickly through your sales and marketing funnel with less manual effort, time and resources.
[Read more…] about How to Use HubSpot’s Prebuilt Email Sequences
By Lisa Kirschner
In the market for a new CMS, marketing automation platform, email marketing tool or other marketing software?
Our handy new Marketing Software list, which we’ll be continually updating, will help you narrow down the list of tools that you should evaluate more closely. Whether you’re looking for a new tool for the first time or replacing one of your existing platforms, you can’t go wrong with this list of software if you implement them correctly.
[Read more…] about 27 Terrific Marketing Software Tools That Actually Get Results
By Joanna Ellis-Escobar
Keeping up in the world of SEO can be difficult, but luckily you can just check the Flair roundup to stay in the know! Check out which top five articles we think are worth the read from the week of August 26th.
How to Avoid SEO Misinformation (Search Engine Journal)
With how often SEO news and info comes out, it’s hard to know what’s true, what’s not and what’s most important. Search Engine Journal breaks it all down for you with this great article on how to know what’s important and what’s rubbish. [Read more…] about 5 Best SEO Articles of the Week
By Lisa Kirschner
Not getting as much traffic as you need to meet your marketing goals or grow your business? Here are five ways that you can start to drive more traffic to your website without a ton of effort.
1) Blog more
Don’t like blogging? I don’t want to hear it! This is, hands down, THE best way to get more traffic quickly and easily — but the key is that you shouldn’t write long, “salesy” blog posts that push your products or services. Instead, offer helpful tips, ideas, news or content that helps your prospects solve their problems and provides real value to them.
By Joanna Ellis-Escobar
Digital marketing is a proven, strategic way you and your brand can stand out from the competition. It’s also something that changes regularly, so you need to do what you can to keep up with industry best-practices.
Didn’t have time to read all the great digital marketing news that came out last week? Have no fear, the Flair weekly roundup is here!
The top 10 digital marketing tools for 2020 (KnowTechie)
What are your favorite tools to help you manage your digital marketing efforts? KnowTechie breaks down their faves. Can you guess which Flair already uses? (HINT: there are seven)…
[Read more…] about 5 Best Digital Marketing Articles of the Week
By Joanna Ellis-Escobar
It was a big week in the world of content marketing, but don’t worry if you weren’t able to keep up.
We’ve rounded up the top five industry articles for you, so you can be confident that you’re in the know when it comes to the latest trends in the powerful world of marketing. Content marketing, that is…
5 content marketing ideas for September 2019 (Practical eCommerce)
Sharing everything from the no-brainer (stop procrastinating) to the head scratcher (Batman Day), Practical eCommerce give concrete ideas that any brand can (and should) implement to keep their finger on the pulse of the content marketing world.
[Read more…] about Top Content Marketing news for week ending 8/9/19
By Lisa Kirschner
A few of our clients have asked us about SearchEngineJournal’s recent “Google made 3,200 changes to search in the past year” article that was published in July.
We’ve received a ton of questions about this, including:
[Read more…] about How to respond to 3,200 Google algorithm updates per year
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