Flair Interactive
By Joanna Ellis-Escobar
A big part of what we do at Flair is take the time to go back and analyze what’s working, what we can do better and most importantly, what seems most useful to you, our customers. One way we know this is by how popular a piece of content is.
Did you know that we have an entire marketing library filled with important, effective, useful guides and ebooks for you?
[Read more…] about 5 most popular ebooks by Flair Interactive
By Flair Interactive Services
Inbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.
The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.
Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.
By Flair Interactive Services
YouTube has experienced explosive growth since it first launched in 2005.
With an estimated two billion monthly users, 73% of American adults now use YouTube. It is one of the most popular online platforms in the U.S., according to Pew Research, with projected revenues of $5.5 billion for 2020.
YouTube’s upcoming changes have thrust the platform into the center of widespread controversy.
[Read more…] about YouTube Updates: What You Need to Know for 2020
By Lisa Kirschner
Still not sure what Google’s E-A-T guidelines mean and how they affect you?
Check out Neil Patel’s video below to learn more.
What does this mean for you?
[Read more…] about What Neil Patel Has to Say about Google E-A-T
By Lisa Kirschner
Catch up on what you’ve missed with the latest digital marketing news for December 2019. Here’s a recap of some of the most shared, liked and discussed digital marketing content during the last month.
What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.
Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.
[Read more…] about Top Digital Marketing News of December 2019
By Lisa Kirschner
So you haven’t created a 2020 digital marketing strategy yet? Never fear…we’ve got your back!
Here are five things you should keep in mind as you’re developing your strategic plan for 2020:
By Colton Harrington
I’m willing to bet you have some kind of automated best friend to help make your life easier. In fact, 20% of adults in the U.S. have access to a smart speaker.
According to Google, 72% of people who own voice-activated speakers say their devices are used as part of their daily routines. The percentage is even higher for people who use their mobile phones for search.
What this tells us is that people want answers to their questions in a way that’s faster and more convenient to them—and the switch to voice search is in full swing.
[Read more…] about Okay, Google…Is My Content Optimized for Voice Search?
By Lisa Kirschner
So you’ve probably heard a lot about digital marketing during recent years, and you may have even heard some similar terms like online marketing, inbound marketing or integrated marketing. But what does digital marketing actually mean?
We’ve looked into this for you and gathered some of the best definitions of digital marketing on the web from some of the biggest names in the industry. Check out our video below to learn more:
By Lisa Kirschner
It’s that time of year…the snow is falling here in Chicagoland, everyone’s rushing to spend time with family and friends at various holiday gatherings, and the clock is ticking toward the end of the year.
If you’re like most of our clients, though, you’re also rushing to figure out what you’re going to be doing in 2020 to get better results from your digital marketing. Well, we have one way to make that a little bit less stressful…
[Read more…] about Get a 20% Discount for Digital Marketing Projects
By Colton Harrington
Many people are afraid of digital marketing. In a way, it’s understandable. There’s a lot to do, a lot you have to know, and what you do know tends to change.
Because of this, digital marketing has a stigma surrounding it that it’s something to fear. However, digital marketing is essential if you want to succeed in business. It’s now a standard practice for any business that wants to be in front of a targeted audience.
[Read more…] about 5 HubSpot Tools to Streamline Your Inbound Marketing Efforts
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