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How we got 883 likes and a 314% traffic increase in one day

By Lisa Kirschner

You know how all of those so-called “marketing experts” are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Sometimes it’s hard to keep up with the latest industry trends and all of those “sure-fire tactics” that everyone insists are the ONLY way to go to increase traffic, leads and conversions. It’s enough to make your head spin sometimes.

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The difference between good and great marketing

By Joanna Ellis-Escobar


Which is more important to you? How your brand LOOKS? Or how you make your customers feel?

It’s an interesting question, and one that Joe Chernov sums up nicely – because while good marketing isn’t actually all that hard to do, GREAT marketing isn’t something you can just wing.

There’s a sort of formula you can follow, a recipe to create and implement a great marketing strategy – whether you’re launching a website, rebranding, creating packaging, blogging, email marketing, or really, anything else, you simply need to:

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7 Examples of Great Listicle Headlines

By Mona Mangat

list-27221_960_720.pngOne of the most important parts of a content marketing strategy is offering fun-to-read, informative and interesting content that make your readers excited to click and find out more.

However, the title of your content can have a huge impact on how successful it is at generating interest and motivating your readers to take action.

A listicle or list article is one of the most effective formats for an article or blog post. A listicle is enticing, because it promises upfront to condense any subject matter into a manageable number of bullet points or steps that a reader can use and implement.

The listicle is a favorite for good reason: it works. The main reason for this is that it has the power to grab the reader’s attention simply from the power of its headline.

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5 Quick Fixes to Make Content Marketing Work for You

By Hummad H

a-1.jpgAre you putting a lot of effort into content marketing and not getting good results?

Undoubtedly, content marketing is an effective way to attract more visitors and transform them into customers. Almost every business wants to maximize its ROI, and so they invest a solid amount of time and money into this endeavor.

However, that doesn’t mean success is guaranteed since there are a lot of variables involved. Content marketing can be tricky, but there are a few ways to quickly address poor results.

We’ve identified five common issues faced by content marketers, as well as quick ways to resolve them. Follow some of the simple solutions below to improve your results and ROI.

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INFOGRAPHIC: 5 hosting terms every marketer should know

By Lisa Kirschner

If you’re like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

Lucky for you, we’ve created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency.

Check out the infographic below!

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5 Mistakes Even Smart Inbound Marketers Make with Their Strategic Plan

By Lisa Kirschner

Are you starting to panic because you don’t have a strong strategic plan in place? Don’t worry—you’re not alone!

We’ve been leading inbound marketing projects and campaigns for our clients for years, and we’ve found that most inbound marketers don’t have a formal strategy or plan in place…and those that do aren’t really sure if they’re headed down the right path. Also, we’ve noticed that most inbound marketers tend to make the same mistakes, regardless of role, industry or level of experience with inbound marketing.

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Done-for-you weekly blog and social posts

By Lisa Kirschner

blog_socialDid you know businesses that blog receive 55% more traffic than businesses that don’t? And that social media has one of the highest ROIs around? 

We hear a lot of our clients saying that they know they need to create consistent content, but they just don’t have time. Let our writers and SEO experts create content for you with our done-for-you weekly blog and social package.

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MQLs vs SQLs: What’s the Difference?

By Flair Interactive Services

leads mqls sqls

As a marketing manager or director, you might have heard about MQLs and SQLs, but what exactly do these terms mean?

Understanding the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) is essential to maximize the effectiveness of your sales funnel.

In this post, we’ll explain what MQLs and SQLs are, how to identify and target them, and why it’s crucial to nurture these leads for better conversions. 

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2023 Guide to Digital Marketing Analytics

By Flair Interactive Services

Digital-Marketing-Analysis-350The world of digital marketing is constantly evolving. As a result, every business owner or marketer must always be up to date with the latest trends if they want to be ahead of the game. And as we move into 2023, you should expect many changes in the digital marketing space.

Digital marketing analytics is a critical aspect that has become increasingly essential in recent years. This digital marketing aspect allows marketers to understand the data and metrics behind their marketing efforts. It also allows marketers to optimize their marketing campaigns and make informed decisions.

This guide is for small business owners and marketers looking to maximize the effectiveness of their digital marketing campaigns in 2023 through analytics.

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