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How we got 883 likes and a 314% traffic increase in one day

By Lisa Kirschner

You know how all of those so-called “marketing experts” are telling you that they know the ONE guaranteed way for you to increase traffic or generate more leads and conversions online?

Sometimes it’s hard to keep up with the latest industry trends and all of those “sure-fire tactics” that everyone insists are the ONLY way to go to increase traffic, leads and conversions. It’s enough to make your head spin sometimes.

[Read more…] about How we got 883 likes and a 314% traffic increase in one day

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Announcing Our Small Business Marketing App

Are you a roll-up-your-sleeves kind of digital marketer? 

We’re excited to announce our new do-it-yourself Small Business Marketing App​, which you can use to manage and monitor all of your key digital marketing tactics in one handy location.

[Read more…] about Announcing Our Small Business Marketing App

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How to Win at Social Networking

social media

Are you tired of spending hours and hours sending out connection requests, responding to online groups, attending online events and liking social posts with little to no return?

It might be time to step back and take another look at exactly what you’re putting in—and what you’re getting out—of all of these efforts.

[Read more…] about How to Win at Social Networking

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Done-for-you weekly blog and social posts

By Lisa Kirschner

blog_socialDid you know businesses that blog receive 55% more traffic than businesses that don’t? And that social media has one of the highest ROIs around? 

We hear a lot of our clients saying that they know they need to create consistent content, but they just don’t have time. Let our writers and SEO experts create content for you with our done-for-you weekly blog and social package.

[Read more…] about Done-for-you weekly blog and social posts

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3 Ways Social Media Can Help During the Pandemic

By Joanna Ellis-Escobar


We are experiencing an unprecedented time right now. Everything we’ve known to be true has been turned upside down.

We’re trying to navigate a space and period in business (and life in general) that none of us have ever witnessed before. And, it’s something we’ll likely never face again in our lifetimes.
It’s a time that was unfathomable just a few months ago. A time of social distancing, stay-at-home orders, work-from-home mandates, marketing budget freezes, eLearning for our children, Zoom fatigue, market uncertainty and so much more that’s shocking our lives and world right now.

[Read more…] about 3 Ways Social Media Can Help During the Pandemic

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Top social media news for week ending 8/31/18

By Joanna Ellis-Escobar

Cheers to three-day weekends and cheers to another weekly roundup. Read on for our top five picks in social media news for the week ending on 8/31/18.

  1. Time saving social media strategies (Forbes)
    The first two sentences sum this baby up…strong social presence plus regular content and engagement with your users can equal quite the reward. But going at it solo (meaning you chose NOT to hire a company to help you) can be a daunting feat. Worth the read, with some great tips on how to implement strategy that works, but that you don’t need 27-hours in your day to use. (Plus, writer and CEO/Founder of Studio 15 Jia Wertz is ah–mazing…if you’re not following her, you should be!)
  2. It’s time to make social media more responsible (Singularity Hub)
    A thoughtful piece on social responsibility. While not quite our typical marketing-focused piece, a good reminder that brands have a responsibility to use social wisely.  [Read more…] about Top social media news for week ending 8/31/18

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Top 5 social media news articles for week ending 6/22/18

By Joanna Ellis-Escobar


Social media has single-handedly changed the face of marketing. In an industry that inherently grows and reinvents itself, the addition of social to marketing has added a whole new necessary level of thinking for marketers. We love the fast pace of social, so we’re constantly reading to keep on top of our game, but we get it if you took a breather this week.

No worries…here are our favorite stories that came out in the last week. Our weekly top industry news post – this week, social’s on deck. Happy reading and happy weekend!

  1. How to solve 3 major social media marketing pain-points that continue to exist (Business 2 Community)
    B2C bridges the gap between just using social media in your marketing, and using it effectively. Learn how to overcome the three biggest pain-points marketers encounter when trying to use social to their advantage – from how to find and utilize time and resources, to validating your ROI (oh, hey boss), to staying on track with your consistency.
  2. Looking for ways to improve your customer engagement on social media? Here are 8 (Entreprenuer)
    Eight rules for using social (and actually engaging, which is really the only point, no?) – from the no-brainers (post a lot, have a personality), to the less traveled path if you’re just getting started
    (running promotions and campaigns to encourage engagement).
    [Read more…] about Top 5 social media news articles for week ending 6/22/18

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Top 5 Facebook updates for week ending March 4

By Aimee Pagano

Want to stay up-to-date about the latest news, updates and happenings in the world of online marketing? Subscribe to our mailing list for weekly updates. This week, we’ve compiled a list of the latest Facebook updates for the week ending March 4, 2017:

1) 5 Tips To Creating An Unbeatable Facebook Ad Campaign:

Are you trying to nurture leads through Facebook ad campaigns? This Kissmetrics blog post describes the tweaks that you should implement while running your ad campaigns. Follow these tips to improve your ad campaigns.

2) How To Refine Your Facebook Audience For Better Ad Targeting:

Another great post related to Facebook ads is published by Social Media Examiner. This article explains how three Facebook custom audience segments can be built and analyzed.

[Read more…] about Top 5 Facebook updates for week ending March 4

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3 Ways That Twitter Ads Can Help You Acheive Your Business Goals

By Marissa Kasarov

Twitter may not be the first thing that comes to mind when you think of pay-per-click advertsing, but it is beginning to earn its place among other top social ad contenders, such as Instagram and Facebook.  

Twitter ads are extremely effective and extremely cost-efficient.  They are able to directly promote your brand, product or message to a very specifically chosen target audience.

Your business should be taking advantage of this network’s extraordinary reach, from both organic and paid perspectives.  With its over 300 million active users and sophisticated ability to target those users, Twitter ads are absolutely invaluable when it comes to increasing marketing potential, message retention and revenue.

So how can you make the most out of Twitter advertising and give your business profile a boost?  Start with these key areas: [Read more…] about 3 Ways That Twitter Ads Can Help You Acheive Your Business Goals

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Essential Elements of a Social Media Marketing Strategy

By Marissa Kasarov

Writing and establishing a successful social media marketing strategy can be tricky. It’s an ongoing process that takes trial and error. But, by setting goals, knowing your customer base and doing a little market research, you can easily create a social media strategy that will help you successfully connect with your audience.

[Read more…] about Essential Elements of a Social Media Marketing Strategy