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Top SEO news for week ending 8/24/18

By Joanna Ellis-Escobar

seo scrabble tilesSEO is a game you don’t want to lose. Want to keep up with the ever-changing news in the confusing world of Search Engine Optimization? We’ve got’chur back with our weekly roundup – check out our picks for the top five SEO news stories that came out in the last week. 

  1. A checklist: Important SEO points to cover in a content campain (Search Engine Land)
    You know we love a good checklist…this week Search Engine Land’s handy list is a must-read. Anything you’re missing in your content campaigns? (Shameless plug: Flair can help…).
  2. How to conduct pre-research for SEO keywords (Forbes)
    If you fail to plan, you plan to fail. Learn the down and dirty of getting ready to conduct your keyword research. One of the most misunderstood aspects of SEO, and a step we find so many clients totally missing, keyword research is an absolute MUST in your SEO efforts.  [Read more…] about Top SEO news for week ending 8/24/18

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Top WordPress news for week ending 8/17/18

By Joanna Ellis-Escobar

wordpress rubix cubeWeekly roundup is here again. This week, we’re talking all-things WordPress. Find out the latest and industry greatest in our top five news stories about WordPress!

  1. How to increase your PageSpeed in WordPress (Search Engine Land)
    Learn how to optimize your WordPress site to increase your PageSpeed – because Google cares about how long it takes your site to load, so you should care too. 
  2. Can WordPress support enterprise needs? (CMS Wire)
    The ins and outs of WordPress for enterprise-sized corporations, covering everything from Plugins to integration capabilities and more. 
  3. UK researchers warn of serious WordPress PHP flaw (Info Security Magazine)
    You may have heard about this over the last week or so, as it’s been covered by virtually every digital news outlet who has even the slightest interest in the CMS world. Why is this potential flaw such a big deal? Three words: complete system compromise. Learn more in this article. [Read more…] about Top WordPress news for week ending 8/17/18

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Top content marketing news for week ending 8/10/18

By Joanna Ellis-Escobar

content is king word artAnother week, another news roundup…Read on for the top four content marketing news stories that came out during the week of August 6 – 10th. And, yes, I know it’s normally “top five” – check out our last entry for the week. (HINT: remember GDPR?)…it’s technically not a content marketing news story, but worth the read and you can bet you’ll see it on our radar as it plays out. 

  1. How to align your content marketing and PR strategies (Forbes) 
    An interesting perspective on a topic we see many brands struggle with – how to align the two major roles of PR and content marketing.   
  2. Can content marketing exist in a non digital space? (Skyword’s ContentStandard)
    This may be my fave article of the week (both content marketing related and non…). Often, we hear clients lamenting the idea that “their customer” doesn’t read blogs or care about social, so why should they use content marketing in their branding efforts?  (I’d argue they should be asking “how”).
  3. ‘Social has gotten more difficult’: Marketers mull the pitfalls of content marketing (Digiday) 
    Real, timely, relatable reactions to how social has changed everything from how customer service and complaints go down, to internal issues stemming from a social presence – quotes recorded directly from town halls and working groups at the Digiday Content Marketing Summit in Vail, CO this week. 
  4. Where to turn for content marketing inspiration (Thomas)
    From analyzing competitive research to looking at customer conversations to staying on top of Google trends, this handy no-fuss checklist gives struggling content marketing strategists plenty of ideas to work from. 
  5. The United States finally starts to talk about data privacy legislation (MarTech) 
    While this last one technically isn’t a direct content marketing piece, I feel it’s important enough to include in this week’s roundup. The beginning of 2018, I spent countless hours researching, understanding, advising and reporting on Europe’s GDPR legislation (in case you’ve been under a rock and didn’t hear about the EU’s widespread, powerful, heavy handed privacy laws that were put into place a few months ago, you can catch up with these past blogs on the topic: [INFOGRAPHIC] The Ultimate Guide to GDPR and Top 3 GDPR resources…because you’re almost out of time!).  [Read more…] about Top content marketing news for week ending 8/10/18