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Do you satisfy or delight your customers?

By Joanna Ellis-Escobar

kotler quote delight your customers-1It is no longer enough to satisfy your customers. You must delight them.- Philip Kotler

I mean. Philip Kotler. Really I could just stop there…but I won’t. Because if you’re a marketer in any facet, and you don’t know the “Father of Modern Marketing Philip Kotler,” then I owe it to you to introduce you to him.

There are a number of reasons I love and follow Kotler, so many, in fact, that it’s probably just easier to bullet point some of my top highlights for you:

  • he was born, lives, got his Master’s at and teaches (at Kellogg School of Management, Northwestern) in my beloved Chicagoland (best place in the U.S.)
  • he has a PhD from MIT and did post-doctoral at Harvard and University of Chicago (so smart)
  • he has written more than SIXTY books (again. so. smart.)
  • he’s bridged the concepts of economics and marketing (two things I am wildly fascinated with)
  • he won American Marketing Association’s (AMA’s) Marketing for a Better World award (love it)
  • I have a secret-almost-crush on him (like in a grandfatherly way…he’s smart, funny, charismatic, and totally adorbs) [Read more…] about Do you satisfy or delight your customers?

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Top inbound marketing news for week ending 8/3/18

By Joanna Ellis-Escobar

online marketingA lot has happened in the last week in the world of inbound…check out the top five stories we think were the best of the best. 

  1. The customer is always last: Looking at marketing from a different perspective (Forbes)
    An interesting take on not only inbound, but marketing as a whole. Learn how important data is, how to implement inbound strategy that will reach your consumer and how to let go of the “all” and hone in on the “best.”
  2. Five ways to create great B2B content (MarTech Series)
    You could post a blog an hour and never really see any results. Why is that? MarTech Series looks at what content works and how to do it. 
  3. Why digital marketing campaigns fail & what you need to do to see real results (Business 2 Community) 
    If you’ve ever even THOUGHT about launching a digital campaign, this. is. a. must. read. Hint: purpose and strategy are key.  [Read more…] about Top inbound marketing news for week ending 8/3/18

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Top social media news for week ending 7/27/18

By Joanna Ellis-Escobar

Another week, another roundup. On deck this time, the top social media news that came out in the last week. Read on for everything you may have missed in the world of social media.

  1. How to use LinkedIn lead gen form ads (Social Media Examiner)
    Everything you need to know about LinkedIn’s lead generation form ads. Hint: they make it super easy.
  2. YouTube announces new ways to view VR content through the app (SocialMedia Today)
    Virtual reality is here to stay – and YouTube is preparing to capitalize on it. Check out the latest in how YouTube is leading the charge to win the VR race.
  3. Customers are less satisfied with social media sites (WARC)
    Nothing earth shattering here…people are concerned and “least satisfied” with ads and privacy protection (or lack there-of). Check out which platforms rank the worst, and get some surprising stats on just how underwhelmed users are.  [Read more…] about Top social media news for week ending 7/27/18

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Top 5 Marketing Events in August

By Joanna Ellis-Escobar

Marketing events 8.2018Are you attending any great events coming up in the next few months? Here’s a look at our top five marketing events in August. Think of it like our wish list of events…if we didn’t have to work, we’d hit them all! 

What? DigitaLatest
When? August 6-9, 2018
Where? Industry City, NY

Targeting CMOs and senior marketers, brand leaders, agencies and media partners, DigitaLatest was designed to keep marketing executives and leaders in the know with the most up-to-date technology and tools in the industry.

What? Digiday’s Content Marketing Summit
When? August 6-8, 2018
Where? Vail, CO

Digiday’s content marketing summit has it all…stellar speakers, engaging activities and networking opportunities galore. Throw in the morning yoga sessions and you will NOT want to miss this event. See how content marketing has changed and what your brand needs to do to keep up.  [Read more…] about Top 5 Marketing Events in August

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Top 9 best SEO tips you ABSOLUTELY should be using

By Joanna Ellis-Escobar

seo imageSEO tips are easy to come by, but sometimes navigating what’s important and the order of priority can be overwhelming. If I’ve just described your feelings on SEO, then this one goes out to you.

We deal with SEO all. day. long., so we know the best ways to improve it by simply (and consistently) using the right combination of tactics across all your content.

Learn everything you need to be doing – from the basic (do your keyword research), to the not-so-well-known (optimize your alt tags) – to get the best results from your SEO efforts. 

[Read more…] about Top 9 best SEO tips you ABSOLUTELY should be using

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Top SEO news for week ending 7/20/18

By Joanna Ellis-Escobar

SEO with gearsEach week we do a roundup for you, covering the top five articles that came out on a specific, digital marketing-related topic. This week’s roundup is on SEO news. So if you had a crazy weed and weren’t able to keep up on the SEO news that came out, don’t worry – we’ve got you covered. Read on for the top five SEO-related articles that came out over the last week. 

  1. How to Optimize Content Efforts for SEO (MarTech Advisor)
    One of the best articles “summing it all up” I’ve come across in a long time. Learn quick, easy ways to use SEO to its fullest potential. 

  2. How to project SEO traffic levels and avoid saying, ‘It depends’ (Search Engine Land)
    So often we see our clients struggle to prove the validity or worth of content management to the higer-ups. I know it works, you know it works, but how do you prove to the boss that it works? Simon Heseltine helps you figure it out.  

    [Read more…] about Top SEO news for week ending 7/20/18