Flair Interactive

Digital Marketing Blog

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INFOGRAPHIC: 5 hosting terms every marketer should know

By Lisa Kirschner

If you’re like most marketers, you might be a little lost when it comes to understanding the difference between hosting, domain registration, DNS records and other technical hosting terms. It can get confusing trying to keep all of these terms straight!

Lucky for you, we’ve created this handy infographic that explains basic hosting terminology. Never again will be you be completely lost when discussing your web site with your developer, hosting provider or web agency.

Check out the infographic below!

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5 Mistakes Even Smart Inbound Marketers Make with Their Strategic Plan

By Lisa Kirschner

Are you starting to panic because you don’t have a strong strategic plan in place? Don’t worry—you’re not alone!

We’ve been leading inbound marketing projects and campaigns for our clients for years, and we’ve found that most inbound marketers don’t have a formal strategy or plan in place…and those that do aren’t really sure if they’re headed down the right path. Also, we’ve noticed that most inbound marketers tend to make the same mistakes, regardless of role, industry or level of experience with inbound marketing.

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Done-for-you weekly blog and social posts

By Lisa Kirschner

Colorful word cloud featuring terms like "Social," "Media," "Content," "Marketing," and "SEO," reflecting key concepts in digital marketing and content creation.Did you know businesses that blog receive 55% more traffic than businesses that don’t? And that social media has one of the highest ROIs around? 

We hear a lot of our clients saying that they know they need to create consistent content, but they just don’t have time. Let our writers and SEO experts create content for you with our done-for-you weekly blog and social package.

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MQLs vs SQLs: What’s the Difference?

By Flair Interactive Services

Businessman pointing at "LEADS" with icons representing email, calendar, and analytics, emphasizing marketing and sales lead concepts relevant to MQLs and SQLs.

As a marketing manager or director, you might have heard about MQLs and SQLs, but what exactly do these terms mean?

Understanding the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) is essential to maximize the effectiveness of your sales funnel.

In this post, we’ll explain what MQLs and SQLs are, how to identify and target them, and why it’s crucial to nurture these leads for better conversions. 

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2023 Guide to Digital Marketing Analytics

By Flair Interactive Services

Hands of diverse individuals using laptops and tablets on a wooden table, with the phrase "DIGITAL MARKETING" and various analytics graphs and icons, illustrating the importance of digital marketing analytics for optimizing campaigns.The world of digital marketing is constantly evolving. As a result, every business owner or marketer must always be up to date with the latest trends if they want to be ahead of the game. And as we move into 2023, you should expect many changes in the digital marketing space.

Digital marketing analytics is a critical aspect that has become increasingly essential in recent years. This digital marketing aspect allows marketers to understand the data and metrics behind their marketing efforts. It also allows marketers to optimize their marketing campaigns and make informed decisions.

This guide is for small business owners and marketers looking to maximize the effectiveness of their digital marketing campaigns in 2023 through analytics.

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ActiveCampaign Pricing: What You Need to Know

By Flair Interactive Services

Laptop displaying "MARKETING AUTOMATION" text with thought bubbles illustrating digital marketing concepts like money, growth charts, and communication, reflecting the theme of marketing automation tools.

Are you looking for a marketing automation tool to take your business’ digital communications to the next level? With so many different resources available, it can take time to determine which solution is right for you.

Today, we’ll be taking a deep dive into ActiveCampaign pricing plans and benefits – so that you can decide whether this powerhouse of a digital marketing platform is the perfect fit for your company’s needs.

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How to Create Effective Landing Pages for Lead Generation

By Flair Interactive Services

Person typing on laptop at wooden table with coffee, notes, and plant, illustrating content creation routine for blogging.

Are you looking for ways to increase landing pages for lead generation from your website?

Effective landing pages are one of the most powerful tools in a digital marketer’s arsenal. Lead generation landing pages that convert can help you capture leads quickly, engage with customers and make the most out of each marketing campaign.

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How to Turn Intermittent Blogging Into a Content Creation Routine

By Flair Interactive Services

Person typing on laptop at wooden table with coffee, notes, and plant, illustrating content creation routine for blogging.

Let’s face it…we’ve all been there.

We start strong, vowing to blog every day or multiple times per day. But then, life happens.

We get busy and tired, and our blog starts collecting dust soon. If this sounds familiar, don’t worry – you’re not alone.

In fact, even the most successful bloggers have trouble maintaining a consistent posting schedule. However, there is a way to overcome this challenge: by turning intermittent blogging into a content creation routine.

Here are a few tips for how to turn intermittent blogging into a content creation routine:

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HubSpot vs ActiveCampaign

By Flair Interactive Services

Colorful word cloud featuring terms like "Social," "Media," "Marketing," "SEO," and "Content," representing digital marketing concepts relevant to blogging and content creation strategies.You’ve probably heard of both HubSpot and ActiveCampaign during recent years, but you may be wondering which one is the best fit for you. 

This is a big decision that should be evaluated based upon your unique needs, budget and the skill set of your internal resources.

However, we’ll outline the biggest differentiators below so you can make an informed decision.

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