Flair Interactive
By Flair Interactive Services
As a marketing manager or director, you might have heard about MQLs and SQLs, but what exactly do these terms mean?
Understanding the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) is essential to maximize the effectiveness of your sales funnel.
In this post, we’ll explain what MQLs and SQLs are, how to identify and target them, and why it’s crucial to nurture these leads for better conversions.
By Flair Interactive Services
The world of digital marketing is constantly evolving. As a result, every business owner or marketer must always be up to date with the latest trends if they want to be ahead of the game. And as we move into 2023, you should expect many changes in the digital marketing space.
Digital marketing analytics is a critical aspect that has become increasingly essential in recent years. This digital marketing aspect allows marketers to understand the data and metrics behind their marketing efforts. It also allows marketers to optimize their marketing campaigns and make informed decisions.
This guide is for small business owners and marketers looking to maximize the effectiveness of their digital marketing campaigns in 2023 through analytics.
[Read more…] about 2023 Guide to Digital Marketing Analytics
By Flair Interactive Services
Are you looking for a marketing automation tool to take your business’ digital communications to the next level? With so many different resources available, it can take time to determine which solution is right for you.
Today, we’ll be taking a deep dive into ActiveCampaign pricing plans and benefits – so that you can decide whether this powerhouse of a digital marketing platform is the perfect fit for your company’s needs.
[Read more…] about ActiveCampaign Pricing: What You Need to Know
By Flair Interactive Services
Are you looking for ways to increase landing pages for lead generation from your website?
Effective landing pages are one of the most powerful tools in a digital marketer’s arsenal. Lead generation landing pages that convert can help you capture leads quickly, engage with customers and make the most out of each marketing campaign.
[Read more…] about How to Create Effective Landing Pages for Lead Generation
By Flair Interactive Services
Let’s face it…we’ve all been there.
We start strong, vowing to blog every day or multiple times per day. But then, life happens.
We get busy and tired, and our blog starts collecting dust soon. If this sounds familiar, don’t worry – you’re not alone.
In fact, even the most successful bloggers have trouble maintaining a consistent posting schedule. However, there is a way to overcome this challenge: by turning intermittent blogging into a content creation routine.
Here are a few tips for how to turn intermittent blogging into a content creation routine:
[Read more…] about How to Turn Intermittent Blogging Into a Content Creation Routine
By Flair Interactive Services
You’ve probably heard of both HubSpot and ActiveCampaign during recent years, but you may be wondering which one is the best fit for you.
This is a big decision that should be evaluated based upon your unique needs, budget and the skill set of your internal resources.
However, we’ll outline the biggest differentiators below so you can make an informed decision.
By Joanna Ellis-Escobar
I’ve been managing my time remotely, first as a freelancer and now as a employee, for more than 14 years. There are a few things I’ve learned along the way.
So nay-sayers who think productivity suffers when you’re not in a typical office environment? Step aside…
Because there are several tips the pros can teach you to ensure you’re just as (dare I say even more?) results-driven and productivity-focused, even in a home office.
[Read more…] about 6 Ways to Ensure You’re Productive When Working from Home
By Joanna Ellis-Escobar
We are experiencing an unprecedented time right now. Everything we’ve known to be true has been turned upside down.
We’re trying to navigate a space and period in business (and life in general) that none of us have ever witnessed before. And, it’s something we’ll likely never face again in our lifetimes.
It’s a time that was unfathomable just a few months ago. A time of social distancing, stay-at-home orders, work-from-home mandates, marketing budget freezes, eLearning for our children, Zoom fatigue, market uncertainty and so much more that’s shocking our lives and world right now.
[Read more…] about 3 Ways Social Media Can Help During the Pandemic
By Lisa Kirschner
Did you miss my livestream today?
Check it out on Facebook now to learn five specific ways we helped Freestyle Solutions attract more traffic and get more leads:
[Read more…] about LIVESTREAM: 5 Ways to Get More Traffic and Leads
By Joanna Ellis-Escobar
While we’re certain to see a new type of normalcy post-pandemic, the question we’re wrestling with here at Flair right now is what type of lasting impact COVID-19 will leave on the world of e-commerce.
In April 2020, e-commerce retailers reported a whopping 68% increase in year-over-year sales, and the categories that surged are a close reflection of the general consumer mindset:
So our questions are this: will these consumer trends continue or will new buying patterns emerge? What should e-commerce companies be doing, right now, to make sure they can make it through these turbulent times and survive one we’re on the other side?
Of this, we’re certain: both in the current market conditions, and going forward into an uncertain future, the brands that survive will be the ones that are willing to change tactics, update strategies and even alter the fundamentals of their business. In short, they’re the ones who will be agile and able to adapt.
Let’s look at five ways that e-commerce can adapt to changing conditions to not just survive, but thrive.
[Read more…] about 5 Things E-commerce Needs to Do Right Now to Survive
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