Flair Interactive

Digital Marketing Blog

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6 Ways to Ensure You’re Productive When Working from Home

By Joanna Ellis-Escobar

im not burned out youre burned outI’ve been managing my time remotely, first as a freelancer and now as a employee, for more than 14 years. There are a few things I’ve learned along the way.

So nay-sayers who think productivity suffers when you’re not in a typical office environment? Step aside…

Because there are several tips the pros can teach you to ensure you’re just as (dare I say even more?) results-driven and productivity-focused, even in a home office.

But first – here are a few stats for you…

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3 Ways Social Media Can Help During the Pandemic

By Joanna Ellis-Escobar

Smartphone screen displaying various social media app icons including Facebook, Twitter, and YouTube, relevant to discussions on social media's role during the pandemic.
We are experiencing an unprecedented time right now. Everything we’ve known to be true has been turned upside down.

We’re trying to navigate a space and period in business (and life in general) that none of us have ever witnessed before. And, it’s something we’ll likely never face again in our lifetimes.
It’s a time that was unfathomable just a few months ago. A time of social distancing, stay-at-home orders, work-from-home mandates, marketing budget freezes, eLearning for our children, Zoom fatigue, market uncertainty and so much more that’s shocking our lives and world right now.

[Read more…] about 3 Ways Social Media Can Help During the Pandemic

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LIVESTREAM: 5 Ways to Get More Traffic and Leads

By Lisa Kirschner

Lisa Kirschner from Flair Interactive in a professional setting, promoting a livestream on social media strategies during the pandemic.Did you miss my livestream today?

Check it out on Facebook now to learn five specific ways we helped Freestyle Solutions attract more traffic and get more leads:

  • Generating multiple types and formats of content more easily and effectively
  • Promoting the content that you already have

[Read more…] about LIVESTREAM: 5 Ways to Get More Traffic and Leads

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5 Things E-commerce Needs to Do Right Now to Survive

By Joanna Ellis-Escobar

Stack of cardboard packages on a table with a city skyline background, featuring text overlay: "5 Things E-Commerce Needs to Do Right Now to Survive."

While we’re certain to see a new type of normalcy post-pandemic, the question we’re wrestling with here at Flair right now is what type of lasting impact COVID-19 will leave on the world of e-commerce.

In April 2020, e-commerce retailers reported a whopping68% increase in year-over-year sales, and the categories that surged are a close reflection of the general consumer mindset:

So our questions are this: will these consumer trends continue or will new buying patterns emerge? What should e-commerce companies be doing, right now, to make sure they can make it through these turbulent times and survive one we’re on the other side? 

Of this, we’re certain: both in the current market conditions, and going forward into an uncertain future, the brands that survive will be the ones that are willing to change tactics, update strategies and even alter the fundamentals of their business. In short, they’re the ones who will be agile and able to adapt.

Let’s look at five ways that e-commerce can adapt to changing conditions to not just survive, but thrive.

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11 Reasons You Can’t Miss Our Digital Marketing Virtual Summit

By Joanna Ellis-Escobar

11 reasons to attend the COVID-19 virtual summit for businesses, featuring an audience in a conference setting, emphasizing adaptability and survival strategies.By now we hope you know about our upcoming summit…it’s designed for businesses, JUST LIKE YOURS, looking for help surviving and thriving in spite of COVID-19.

The Digital Marketing Growth Strategies summit is just around the corner, on Wednesday, June 17th. This one-day summit will be jam-packed with practical tips, suggestions and best practices about marketing, sales, working from home and more.

And just in case you haven’t heard about it yet, check out the speaker lineup that we have for you at the summit…. [Read more…] about 11 Reasons You Can’t Miss Our Digital Marketing Virtual Summit

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The 80/20 Rule of Sales and Marketing

By Lisa Kirschner

Quote by Simon Sinek discussing the difference between listening and waiting to speak, relevant to sales and marketing strategies.Have you ever heard of the cocktail rule? 

It basically means that when you go to a cocktail party (remember when we used to do those?), you should spend 80-90% of the time listening to other people or asking questions about them and the remaining 10-20% talking about yourself.

Well, the same thing applies in sales and marketing…

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Announcing the Surviving COVID-19 Digital Marketing Summit

By Joanna Ellis-Escobar

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COVID-19 has changed the business and marketing landscape in unprecedented ways during recent months. Things are changing fast, and they’ll continue to do so for the foreseeable future and beyond.

If there’s one thing we know in our business, it’s that agility survives.

When COVID-19 hit, we at Flair knew we needed to pivot our own digital marketing strategies and the ones we manage for our existing clients as quickly as possible.

But we also want to help our clients and other businesses who are facing budget cuts, market uncertainty and limited resources during this challenging time. So we started looking at how we can help. 

Enter the first ever Flair Interactive digital marketing summit: 

[Read more…] about Announcing the Surviving COVID-19 Digital Marketing Summit

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SXSW Online: Rachael Ray on Cooking in Quarantine

By Lisa Kirschner

Austin skyline at sunset with dramatic clouds and rays of light, viewed from a waterfront path, highlighting the city’s vibrant atmosphere relevant to digital marketing discussions.Although the SXSW 2020 event in Austin was cancelled this year, you can still listen in to a ton of great speakers from the comfort of your own home.

SXSW is offering a recurring weekly series of online Q&A sessions that you can attend to get your SXSW fix, even if everyone can’t travel to Austin this year.

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Call for Speakers for Online Digital Marketing Summit

By Lisa Kirschner

Person watching a digital marketing webinar on a laptop, featuring a speaker discussing strategies for adjusting marketing plans during COVID-19.Do you have practical, actionable tips about how digital marketers at midsized companies can help adjust and pivot their marketing plans and tactics due to COVID-19?

If so, you’re invited to apply as a speaker for our upcoming online summit that’s taking place on June 3-4, 2020.

We’re seeking experts about the following topics who can share brief presentations or participate in Q&A sessions about the following in response to COVID-19:

[Read more…] about Call for Speakers for Online Digital Marketing Summit

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Surviving COVID-19: BREAKING NEWS – Facebook is Giving Away $100M!

By Joanna Ellis-Escobar

Red "APPROVED" stamp symbolizing endorsement and support for businesses adapting during COVID-19 challenges.Millions of businesses are struggling as a result of COVID-19. We look around and we see a lot of things right now…fear, stress, pain, uncertainty. 

But we’re also seeing something else: Help. And hope. 

Most recently, we see Facebook stepping in to assist small businesses as they try to survive this unprecedented time. How can they do that? By giving away $100 million dollars in cash grants!  

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