Flair Interactive

Digital Marketing Blog

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Rand Fishkin offers 3 creative ways to give your content efforts a boost

By Lisa Kirschner

 

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Source: Moz

Looking for some new ways to create more content? Check out the latest Whiteboard Friday from Rand Fishkin. “3 Creative Ways to Give Your Content Efforts a Boost.”

In this brief video, Rand talks about how you can use the following techniques to more easily create engaging, SEO-friendly that your users will love:

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How to Create a Workflow in Hubspot

By Aimee Pagano

Hubspot reports that “marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.”Hands on keyboard left.jpg

Those are great odds and definitely worth pursuing.

If you haven’t started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 
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VIDEO: What is A/B Testing, and How It Can Help Your Online Business

By Mona Mangat

Screenshot_1-9.pngIf you want to take your marketing campaigns to the next level, you’ve got to test them. How do you do that? With A/B testing. It’s sometimes called split testing. What is A/B testing? It’s basically comparing two versions of a web page, email or banner to see which one performs better.

You can compare these by showing the two variants, calling them A and B, to similar visitors simultaneously. See which one gives the best conversion rate and then use that one moving forward! It’s simple, but also necessary.

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#TBT: Viral Content is King!

By Aimee Pagano

Viral content is different than any other form of marketing content. It’s in a category of its own. I see it as the sardonic hipster teenager of the family whoThrowback Thursday Blog Post-2.jpg doesn’t study but somehow aces all of his tests, and is constantly pontificating about some profound realization that just occurred to him.

So why is this kid so popular? Why is he so successful? Flair Interactive provided some helpful thoughts on what makes content go viral back in October 2009. Now six years later, here are some additional thoughts on what makes viral tick and stick. Viral content tends to:

  • Give readers a sense of identity
  • Fuel readers’ egos
  • Create connections
  • Promote causes
  • Entertain or amuse readers

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If You’re a Little Crazy, You’re Good…

By Aimee Pagano

After a hectic work week, it’s easy to feel a little loopy. But how about a little crazy, as coined by Jim Metcalf (see quote below)?Crazy quote w photo cred-1.jpg

As marketers, we’re inherently split in multiple directions. We’re natural dichotomies. We work quickly but with precision. We work strategically and hands on. We work collaboratively and independently. But most importantly—we’re creative with an inherent drive for results.

This natural inclination to bend the rules just enough within structured environments, and think outside of unorthodox confines in order to get results is, in fact, what makes us marketers. So in this instance, “a little crazy”, , seems oddly appropriate.

In celebration of our sensible insanity, here are some viral marketing videos that truly accentuate our eccentricity.

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#TBT: How to Have Great Meetings

By Aimee Pagano

You just finished tweaking your marketing project plan with the latest timelines. You’ve reconciled your budget for the month. You’ve completed all of your web updates for the week. And you’ve updated the marketing report card for your newest campaign.

It’s time for a walk outside. Maybe even have a latte. Or so you think. Just before you breathe in a sigh of restful relief, your all-too-familiar Outlook reminder pops up. You have 15 minutes before your next meeting. Break’s over.

Everyone reading this can relate. It isn’t a unique problem, as demonstrated by this hilarious video by Tripp and Tyler:

 

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5 Ways to Improve Your SEO This Week (Even if You’re Not a Developer!)

By Lisa Kirschner

Are you tired of your site not appearing in search engine rankings—or being so buried on the tenth screen that nobody can find it? Are you frustrated because you’re not getting any traffic or visibility for your web site or marketing campaigns, even though you’ve spent thousands of dollars to create them?

You’re not alone. Every day, I talk to business owners and marketers who aren’t getting enough high-quality traffic and aren’t seeing a good return on their marketing investment. But if you’re like most people, your eyes start to glaze over when you hear the words “search engine optimization.”

I’m here to help. Register for my “5 Ways to Improve Your SEO This Week (Even if You’re Not a Developer!)” webinar and I’ll walk you through these five steps that you can complete this week to improve your SEO and get more traffic:

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#TBT: Developing a Keyword Strategy for Your Business

By Aimee Pagano

There’s a reason SEO is an ongoing challenge for marketing professionals. It’s a fairly abstract concept.Throwback Thursday Blog Post-2.jpg

There’s the part that’s easy to grasp—identifying words that resonate with each of our audiences. Now that makes sense. It’s easy for us to understand using the right words when communicating with one another in order to a make connection. That’s just being human.

But with SEO, it gets a little more complicated than that. We’re taking extra measures to ensure these words are identified by inanimate web crawlers. Now that sounds like Stephen King’s next best seller when you really think about it. That concept is a little more difficult to comprehend let alone throw into standard practice.

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VIDEO: How to Reach Out to Cold Prospects Using Email Marketing

By Mona Mangat

e-mail-marketing.jpgThere are several important elements in creating a cold email marketing campaign that creates and nurtures leads from cold prospects. Namely to identify what you are we offering (your services, pitches etc), to whom are you are offering (identifying personas and decision makers) and how to offer it (writing/content style of email). 

For the the content of the email, the most important aspect to reaching out to new prospects using a cold email campaign, is to make sure they open the email. The best way to get our email opened is to have a great title that persuades the reader to keep reading and see what’s inside. And to write a good pre-header. One of the best ways to do so is to have a title that presents a problem that you can solve or help with, that hooks readers in to want to know more. Once opened, the email should be personalized to the reader’s name to engage interest. Afterwards, there are several strategies to employ in the content which simply and clearly delineates your services in a problem-solving fashion.

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7 Ways to Optimize Your Email Marketing Strategy

By Mona Mangat

Screenshot_18.pngIt’s obvious to any marketer nowadays that you should use email marketing as a way to stay connected with your target audience. Despite the wide array of different strategies available to marketers, having a well-developed email marketing plan is integral to your overall marketing campaign. It’s an excellent way and the most productive channel for getting the best ROI. 
 
Yet, don’t expect the stars and the moon from your email marketing strategy if it’s not done right. If you haven’t planned out a sustained email marketing effort, it simply won’t be effective. You can’t just send out whatever and expect it to get results. A well-planned and thought-out strategy has to take into account your customer’s likes and behaviors, and has to then target them efficiently. 
 
Here are some tips about how to do it:

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