By Aimee Pagano
Clamoring for new ideas to apply to your content marketing strategy? Get helpful content marketing insights from February’s top five infographics: [Read more…] about Top 5 February 2017 Content Marketing Infographics
#TBT: How to Enjoy Successful Video Marketing
By Aimee Pagano
Hyperfine Media reports that video ads increase purchase intent by 97% and increase brand association by 139%. With those numbers, it’s no wonder 
they also report video ad spending reaching $5.4 Billion by the end of 2016.
But, if you’re a marketer, you don’t need these stats to know that you need to incorporate video into your overall marketing strategy. You’re already doing it on some level. Whether you’re seeing the results you want may be a different story.
Flair Interactive’s Julie Lyons offered up a helpful checklist on making the most of your marketing videos in her April 2014 #TBT Blog, How to Enjoy Successful Video Marketing. Since video is truly in constant motion, I’ve assembled a few more pointers that can take your camera work to new levels.
[Read more…] about #TBT: How to Enjoy Successful Video Marketing
Top 5 Pinterest news updates for the week ending February 24, 2017
By Hummad H
Pinterest is being used by around 150 million people every month. If you’re not using it for your business yet, it’s worth a closer look. Here are the top five Pinterest news stories for the last week.
[Read more…] about Top 5 Pinterest news updates for the week ending February 24, 2017
Top 5 Instagram updates for week ending February 17, 2017
By Hummad H
Instagram is a hot platform for businesses these days. With the evolution of this social media network, digital marketing has taken a new form. It is not just designed to share pictures, though. Instagram can be leveraged to turn your prospects into successful leads if it is used smartly.
[Read more…] about Top 5 Instagram updates for week ending February 17, 2017
3 Awesome Tips on How to Overcome Ever-Decreasing Attention Spans
By Mona Mangat
More and more, little screens are stealing previous seconds of our attention, when we should be doing things like listening to a child, spouse or friend, working or even driving. Every day, the temptation to look at our mobile devices gets more addictive as people become more dependent on instant information and become masters of multitasking.
When you have so many distractions coming in from social media updates, live video, and non-stop streams of tempting click-bait digital content, it becomes harder and harder to market to your audience since you know their attention, just like yours is split up into many different areas. Not only will you have to catch their attention, you’ll have to keep it as long as you can, and that’s not very long.
Recently, it’s been estimated that the average person is so distracted by their screens that they check their phone more than 1,500 times a week. So, if our attention spans as social beings have shrunk, it’s no major shock. It’s only last 8 seconds so you have to accomplish a lot in a little bit of time.
Keeping someone’s attention and maintaining their concentration, to have them focused on your message is a massive deal. So, when it comes to marketing, capturing the attention of your audience is essential to developing a scheme that not only delivers your message but makes sure it’s noticed and remembered.
[Read more…] about 3 Awesome Tips on How to Overcome Ever-Decreasing Attention Spans
Top 5 January 2016 Content Marketing Infographics
By Aimee Pagano
No matter where you land on the marketing spectrum, these helpful infographics will give you some bold new ideas for your 2017 projects and plans: [Read more…] about Top 5 January 2016 Content Marketing Infographics
FLASH SALE: Get an SEO Analysis for only $99! [ONE DAY ONLY]
By Lisa Kirschner
Are you frustrated because you have a web site, but it’s not showing up in search results and you’re not getting any traffic? Or you’re not familiar with the latest changes to Google’s algorithms?
We can help. We’ve recently created a new SEO Analysis package, and for ONE DAY ONLY, you can order your SEO Analysis package (which is valued at $500!) for only $99.
Learn more and order your SEO Analysis now:
http://landing.flairinteractive.net/seo-analysis-flash-sale
This sale is only going to last until 11:59 p.m. on Friday, and it is ONLY available to our 6,000 subscribers and social followers. Why are we doing this, you ask? It’s simple…we want to get the word out about our new package and help you get better results from your web site. We love our subscribers and we want to help you succeed.
[Read more…] about FLASH SALE: Get an SEO Analysis for only $99! [ONE DAY ONLY]
#TBT: How to Attract More Traffic and Followers
By Aimee Pagano
If Collette, the CMO of a leading ERP software company, opened up a meeting with, “We’re not getting a lot of traffic on social media. I don’t think it’s necessary to maintain a presence anymore,” more than likely she’ll be laughed out of the meeting (at best). At worst, she’ll be packing up her desk.
Social media has made its mark as a viable marketing channel, and it’s not going anywhere any time soon. And for good reason…it works when executed in the right way.
But all too often, businesses set up their profiles and, after a few months, throw their hands in the air when they don’t instantly see a return on their efforts and investments. Having a social media presence simply becomes one of those “marketing things” that gets a checkmark on the list with very little strategy or structure behind it. Companies who don’t wrap strategy around their social media profiles will undoubtedly see it less as a lead generator and more as a resource drain.
So how does Collette get the traffic she needs to meet her top-of-the-funnel goals?
[Read more…] about #TBT: How to Attract More Traffic and Followers
Market with Heart
By Aimee Pagano
The world is undoubtedly in some emotional turmoil right now.
Whether wanted or not, emotion stirs up a great deal of visibility. It ignites—and in
some cases—even drains energy. While political campaigns are the typical catalysts for stirring up feelings around a particular topic, corporate marketing campaigns can be equally fueled by emotion.
More and more companies are pulling the emotional trigger to create more relevance, context, and connection with their audiences. And as suggested by Beth Comstock, Vice Chair for General Electric, their efforts aren’t going unnoticed.
In recognition of a very passionate political landscape right now, here are some of the most emotional marketing campaigns over the last few years. Get out your tissues. While effective and compelling, as you’d expect, they’re not always easy to watch.
#TBT: Why Aren’t My Blog Posts Generating Any Traffic?
By Aimee Pagano
You have some ideas. You want to share them. They seem interesting to you. You think others will be interested as well.
So you write and post a few blogs. And…crickets.
Why aren’t your blogs getting the red carpet treatment you thought they would? Well we at Flair Interactive gave you some potential reasons why in our #TBT April 2015 blog post, Why Aren’t my Blog Posts Generating Any Traffic? We offered some insights on how to set your blogs up for success.
Now, we’re sure you’ve since applied some of our tips to your overall approach and you’re now topping the ‘best bloggers of 2016’ list. In the event you’re not, or you’re just looking to hold that steady crown for 2017, here are a few more tips to get your blogs the recognition they deserve:
[Read more…] about #TBT: Why Aren’t My Blog Posts Generating Any Traffic?
