By Daniella Rosenthal
Understanding your audience is a critical element of your online success. The first step in developing your marketing strategy is creating an accurate persona.
AMA Webcast: Extracting Real Value from Social Media with Analytics – April 22nd
By Julie Lyons
Listening to what customers are saying on social media is essential today – but it’s not enough. Anyone can use basic tools to track online metrics and topics; however the return is a siloed view of customer feedback with little business value.
Join the American Marketing Association and IBM guest speakers as they bring to you a webcast on April 22nd – Extracting Real Value from Social Media with Analytics: It’s More Than Just Listening.
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The Basics of Business Blogging
By Julie Lyons
Did you know that nearly 40% of US companies use blogs for marketing purposes, and companies that blog have 55% more website visitors?
The facts speak for themselves. Data clearly shows that blogging directly correlates to better business results. In this ebook, we walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.
Social Media Strategies Summit – April 29th to May 1st, 2014
By Julie Lyons
Global Strategic Management Institute (GSMI) has announced the latest social event, Social Media Strategies Summit (SMSS), now running for its third successful year in Chicago April 29th – May 1st, 2014.
This year’s Chicago SMSS will be a full three days – offering relevant case study examples, interactive workshops and engaging sessions to boost your social media marketing efforts and reach your company’s business goals.
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Internet Retailer Conference June 10th – 13th in Chicago
By Julie Lyons
Celebrating its 10th Anniversary this June 10-13, the Internet Retailer Conference & Exhibition is the flagship event of the e-commerce industry. A gathering of retail trailblazers across every industry segment, IRCE is the event to network with and learn from industry leaders of all sizes.
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The Best Times to Post on Social Media
By Julie Lyons
Social Media is always on. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be a real challenge. Determining when to post is vital to content marketing success. But just how do you know when to best reach your audience? There are a few different ways to determine when your audience is online:
The optimal time to share on each platform may vary depending on your audience. The nature of your business and data about when your audience is active should inform and drive your timetable so that you maximize your reach.
JOOMLA! 3.2.3 Released
By Julie Lyons
The Joomla team has announced the release of Joomla! 3.2.3 which is a security release and also resolves a significant number of issues and bugs.
54 Brilliant Homepage Designs
By Julie Lyons
Just a few seconds is all the time you have to make the right impression on visitors to your company’s website.
For any given company, the homepage acts as a virtual front door and is undoubtedly one of the most important pages on your website.
Facebook Pages Are Getting a Redesign
By Julie Lyons
Facebook is rolling out a more streamlined look for Pages, its platform for businesses.
The update will make it easier for Page visitors to find the information they want and help Page admins find the tools they use most.
Content Marketing Webinar: How to Sustain it, Find Success, and Scale
By Julie Lyons
The American Marketing Association will be presenting a webinar on March 19, 2004 highlighting Content Marketing.
In today’s business world, it’s still far too common that companies launch a blog or write one white paper before running out of steam and going dark. They never see results — not for lack of trying, but likely for lack of planning, infrastructure, and process.
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