Flair Interactive
By Lisa Kirschner
As some of you may know, I started Flair Interactive 20 years ago and I’ve helped lots of clients over the years, including McDonald’s, Walgreens, Sears, Deloitte & Touche and other small to mid-sized businesses. While the size, industry, people, tools and technologies differed at all of these companies, some things remained the same: everyone wants to work faster, smarter and more efficiently.
By Marissa Kasarov
As you probably know, search engine optimization (more commonly referred to as SEO) is the key to ensuring that your site is seen on the internet, but what else do you need to do to increase exposure for your business? We’ve mentioned it before, but it’s worth saying again: you cannot simply build a great site and hope that it is seen. It’s a fact that SEO has become a mandatory part of website ownership and management, and press releases can be a very valuable tool to use as part of your SEO efforts. Here are a few ways that press releases can give your SEO strategy a boost:
[Read more…] about How Press Releases Fit into your SEO Strategy
By Lisa Kirschner
I always encourage my clients to make analytics a priority in their weekly (or daily) workload. I’ll often help clients set up Google Analytics, Hubspot or other analytics tools to ensure that they have access to important data about how their site, content and campaigns are performing.
The problem is, most marketers don’t commit to learning analytics basics or making analytics a regular priority in their busy workdays. I’ve heard over and over again, “I don’t understand analytics!” or “Who has time to look at reports all day long?”. And here’s where it gets interesting…if you’re just looking at reports or if you don’t understand what you’re looking at, then I can guarantee that you won’t get ANYTHING out of analytics!
[Read more…] about Reporting vs Analytics: Do You Know the Difference?
By Marissa Kasarov
If you own or operate a website, you understand how important it is to monitor your web traffic numbers. So, what would you do if you found yourself facing a sudden steep drop in your organic search traffic? The first logical step in recovering from this kind of hit is to find out why it happened in the first place. Here are a few of the most common reasons that we see clients suffer from a drop in organic traffic numbers:
By Marissa Kasarov
Whether we approach the topic from the perspective of personal or professional use, most of us have a pretty good understanding of the pecking order of our favorite social media outlets.
Even with all of the algorithm changes and threats to business owners, Facebook still reigns as king among social butterflies and marketers alike. Running a close second is Twitter, which is then followed by Instagram, Pinterest, LinkedIn, and Google Plus.
Using these platforms in a way that maximizes your company’s reach takes practice and dedication, but first, it’s important to understand that each of the social channels has its own peak hours, patterns of use, and user behaviors.
[Read more…] about What are the Best Times to Post on Social Media?
By Marissa Kasarov
If you’ve already made content marketing a part of your overall strategy, great! If you’ve decided to make content marketing the majority of your overall strategy, even better. You are steps ahead of many other business owners.
The next step you should take is to gain some insight into what your audience likes, what they dislike, and what they are searching for on a regular basis. You should also understand that there is so much more to content marketing that writing and posting articles on your blog.
[Read more…] about What Types of Content Should I Use to Increase Traffic?
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