Flair Interactive

Digital Marketing Blog

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Flair’s Response Plan for the Global COVID-19 Crisis

By Lisa Kirschner

coronavirus handshake 300Want to stay up-to-date about marketing through the COVID-19 pandemic? Check out our COVID-19 blog series now.

We know that as marketers and business owners, you are experiencing a lot of fear, anxiety, uncertainty and confusion right now—about your family, your loved ones, your job and your business.

We want you to know that you and your loved ones are on our minds too, because you’re more than just our clients or partners…we’ve come to think of you as friends too.

[Read more…] about Flair’s Response Plan for the Global COVID-19 Crisis

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Inbound vs outbound marketing: what’s the difference?

By Flair Interactive Services

Inbound MarketingYou’ve probably heard a lot about inbound marketing during recent years, but you’re still a little confused about what that means…and you’re probably thinking, “What’s the difference between inbound vs outbound marketing? And why should I care?“

When comparing inbound and outbound marketing, it’s important to understand what inbound and outbound marketing are, the different types of tactics used for both and why inbound marketing is more effective.

[Read more…] about Inbound vs outbound marketing: what’s the difference?

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7 Must-Have Digital Marketing Tactics for Restaurants

By Lisa Kirschner

RestaurantYears ago, restaurant marketing required a good location, strong signage, a Yellow Pages listing, direct mail and word of mouth.

These days, customers are heavily influenced by what they learn about a restaurant online.

Did you know that 90% of restaurant guests research a restaurant online before dining, according to Upserve? Or that digital ordering and delivery has grown 300% faster than dine-in eating since 2014?

It’s true….and you, as a digital marketer, need to capitalize on these trends. In 2020, digital marketing is absolutely critical to your restaurant’s success if you want to keep up with the competition.

Check out our list of seven key tactics that you absolutely must integrate into your restaurant’s 2020 digital marketing plan:

[Read more…] about 7 Must-Have Digital Marketing Tactics for Restaurants

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Top 5 Must-Have WordPress Plugins

By Alex McMillin

Wordpress-2There are many different content management systems out there, but WordPress is by far the most popular for small to midsized businesses.

One of the things that makes WordPress so popular is its long list of inexpensive but robust plugins, which can be added to WordPress to create or improve functionality.

There are so many plugins that it can be hard to pick the ones you need, so we’ve created a helpful list of the top five must-have WordPress plugins.

[Read more…] about Top 5 Must-Have WordPress Plugins

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How Collaboration Can Help Your Business Grow

By Marissa Kasarov

All business owners and leaders share the same ultimate goal, which is to see their business grow. There is great power in leaders, teams, businesses, and communities coming together to work toward something that is bigger than the individual units themselves. Collaboration allows you to reinvent and reinvest in a collective goal of making your industry the best that it can be.

In today’s global economy and society, collaboration isn’t only a recommendation, it’s a must for any business that hopes to succeed and continue to grow. It’s a system of give-and-take built on generosity. It is no longer taboo to exchange advice among your peers and competition; it is the new norm. [Read more…] about How Collaboration Can Help Your Business Grow

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5 Reasons Social Media is Critical

By Mona Mangat

Social-media-allows-big.jpgSocial media marketing has evolved from an optional afterthought to a critical piece of a modern marketing strategy. In addition, it has completely changed the way companies communicate with their prospects, leads and customers.

There is nothing small about social media nor the power of social interaction. But these days, “acting small” is one of the best ways for big companies to ensure customer loyalty.

Social media opened up a new way for marketers to extend their influence, interact with their audience and potentially share content with millions of people around the world in mere minutes. If you’re not using it for business right now, you’re already behind in the marketing game. 

Still not convinced? We’ve compiled a list of reasons why even big companies need to use social media and “act small”:

1) Lead generation:

Every business wants to increase its traffic and ultimately get more leads, and social media is one of the best ways to do so. Marketers have access to a huge amount of data about social media prospects, including demogratphi
[Read more…] about 5 Reasons Social Media is Critical

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[WEB SITE EVALUATION] Translation, social media and PR company

By Lisa Kirschner

Aurora Hikra, a Saudi Arabia-based company that helps companies connect with their audiences all over the world by providing translation services, developing original and translated content, and providing media outreach to spread the word about their clients’ businesses. Founder Bouchra Rabaia asked Lisa Kirschner to provide an evaluation of Aurorahikra.com to help them identify areas in need of improvement.

[Read more…] about [WEB SITE EVALUATION] Translation, social media and PR company

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How to Make Strangers into Loyal Customers with Inbound Marketing

By Mona Mangat

Screenshot_4-1.pngThe best way to kick off 2017 successfully for your business is to put a plan into place for your marketing strategy that will allow you to change complete strangers into loyal customers.

No plan is effective without a tried-and-tested formula, and inbound marketing’s methodology has exactly that. So why not review the basics in hopes of mastering skills that will boost your business?

Inbound marketing’s basic principles really come down to evolving our business perspective away from the type of marketing we have traditionally grown up with—outbound marketing—and transitioning it toward a more open and interactive communication with our customers, inbound marketing.

[Read more…] about How to Make Strangers into Loyal Customers with Inbound Marketing

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What’s in a Story? Find Out Because Your Success Depends On it

By Mona Mangat

And-do-you-know-what-is.jpgStorytelling is as old as communication itself, and almost every important event in human history, has been relayed by an oral tradition, the tradition of storytelling. 

It’s the way people have been able to transit meaning and significance, in a way that would be retained and retold throughout generations. Great stories would cross borders and cultures and if good enough, would find the ultimate success by crossing over into the realm of legend.

In the modern era, that’s what we call ‘viral content’ which gets shared almost endlessly via social networks, that instead of being simply verbal, is now content that is digital distributed, but the mechanism remains the same.

Great marketers understand that selling a service or product means it needs to be wrapped up in a familiar story that speaks to the human condition, our emotions and experiences. A brand needs to be associated to much more than a finite object or exercise.

Strong marketing plays to the fact that we are emotional beings who are looking for relevance, context and connection everywhere, and in everything we do.

When you want to sell your service, if you don’t understand how the customer wants to buy, and are unable to help them do so, then you will not succeed. Marketing needs to be more than just selling people your product, but rather it needs to be telling people about it and how it will affect their lives.

Your marketing strategy needs to figure out how to connect to people, to interact with them in a way that leaves them better off than when you first encountered them. You have to empower them to get where they’d like to go and be who they want to be.

[Read more…] about What’s in a Story? Find Out Because Your Success Depends On it

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Top 5 SEO updates for week ending 4/22/18

By Kristin Muckerheide

rawpixel-com-415592-unsplashHave you been staying on top of the latest SEO news updates? If not, the team here at Flair Interactive Services has you covered. Here are five of the latest SEO news updates for this week:

Enterprise local SEO is different: a checklist, a mindset

SEO is not a one-size-fits-all deal. Different types of companies require different SEO strategies. This article discusses in greater detail one such type: enterprise local SEO. In other words, this refers to SEO for a larger company with lots of locations (such as Crate & Barrel with 105 locations or PAPYRUS with 400 locations).

The 40-point SEO checklist for startups

Startups can’t afford to miss their chance optimizing an SEO strategy when launching a new site. This checklist was made specifically with new companies in mind, to make sure they’ve got all their SEO bases covered.

[Read more…] about Top 5 SEO updates for week ending 4/22/18