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Make Your Customers Feel Good

By Aimee Pagano

Joe Chernov, VP of Marketing at InsightSquared tells us (through the adjacent quote) to make the customers feel smart. And it makes perfect sense.Close-up of an eye with a quote about effective marketing by Joe Chernov, emphasizing customer perception and engagement in digital marketing strategies.

Freud’s psychoanalytic theory of personality tells us that the human psyche is structured into three parts—id, ego, and superego. How we think, feel, and behave are all a by-product of these three forces working together.

Since our everyday lives are impacted by the inner-workings of this complicated ensemble, it only makes sense that really great marketing and advertising taps into this powerful trio. Appealing to customers’ egos and ultimately making them feel good about themselves continues as a solid marketing strategy.

So let’s take a look at some examples of how companies succeeded by listening to Joe and Freud:

[Read more…] about Make Your Customers Feel Good

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Top 5 Facebook updates for week ending March 4

By Aimee Pagano

Want to stay up-to-date about the latest news, updates and happenings in the world of online marketing? Subscribe to our mailing list for weekly updates. This week, we’ve compiled a list of the latest Facebook updates for the week ending March 4, 2017:

1) 5 Tips To Creating An Unbeatable Facebook Ad Campaign:

Are you trying to nurture leads through Facebook ad campaigns? This Kissmetrics blog post describes the tweaks that you should implement while running your ad campaigns. Follow these tips to improve your ad campaigns.

2) How To Refine Your Facebook Audience For Better Ad Targeting:

Another great post related to Facebook ads is published by Social Media Examiner. This article explains how three Facebook custom audience segments can be built and analyzed.

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#TBT: How to Enjoy Successful Video Marketing

By Aimee Pagano

Hyperfine Media reports that video ads increase purchase intent by 97% and increase brand association by 139%. With those numbers, it’s no wonder Throwback Thursday blog post graphic featuring vintage letterpress type in metallic colors.they also report video ad spending reaching $5.4 Billion by the end of 2016.

But, if you’re a marketer, you don’t need these stats to know that you need to incorporate video into your overall marketing strategy. You’re already doing it on some level. Whether you’re seeing the results you want may be a different story.

Flair Interactive’s Julie Lyons offered up a helpful checklist on making the most of your marketing videos in her April 2014 #TBT Blog, How to Enjoy Successful Video Marketing. Since video is truly in constant motion, I’ve assembled a few more pointers that can take your camera work to new levels.

[Read more…] about #TBT: How to Enjoy Successful Video Marketing

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Top 5 Instagram updates for week ending February 17, 2017

By Hummad H

Instagram is a hot platform for businesses these days. With the evolution of this social media network, digital marketing has taken a new form. It is not just designed to share pictures, though. Instagram can be leveraged to turn your prospects into successful leads if it is used smartly.

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3 Awesome Tips on How to Overcome Ever-Decreasing Attention Spans

By Mona Mangat

Screenshot_14-2.pngMore and more, little screens are stealing previous seconds of our attention, when we should be doing things like listening to a child, spouse or friend, working or even driving. Every day, the temptation to look at our mobile devices gets more addictive as people become more dependent on instant information and become masters of multitasking.

When you have so many distractions coming in from social media updates, live video, and non-stop streams of tempting click-bait digital content, it becomes harder and harder to market to your audience since you know their attention, just like yours is split up into many different areas. Not only will you have to catch their attention, you’ll have to keep it as long as you can, and that’s not very long.

Recently, it’s been estimated that the average person is so distracted by their screens that they check their phone more than 1,500 times a week. So, if our attention spans as social beings have shrunk, it’s no major shock. It’s only last 8 seconds so you have to accomplish a lot in a little bit of time.

Keeping someone’s attention and maintaining their concentration, to have them focused on your message is a massive deal. So, when it comes to marketing, capturing the attention of your audience is essential to developing a scheme that not only delivers your message but makes sure it’s noticed and remembered.

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Top 5 January 2016 Content Marketing Infographics

By Aimee Pagano

 No matter where you land on the marketing spectrum, these helpful infographics will give you some bold new ideas for your 2017 projects and plans: [Read more…] about Top 5 January 2016 Content Marketing Infographics

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FLASH SALE: Get an SEO Analysis for only $99! [ONE DAY ONLY]

By Lisa Kirschner

FLASH SALE.pngAre you frustrated because you have a web site, but it’s not showing up in search results and you’re not getting any traffic? Or you’re not familiar with the latest changes to Google’s algorithms?

We can help. We’ve recently created a new SEO Analysis package, and for ONE DAY ONLY, you can order your SEO Analysis package (which is valued at $500!) for only $99.

Learn more and order your SEO Analysis now:

http://landing.flairinteractive.net/seo-analysis-flash-sale

This sale is only going to last until 11:59 p.m. on Friday, and it is ONLY available to our 6,000 subscribers and social followers. Why are we doing this, you ask? It’s simple…we want to get the word out about our new package and help you get better results from your web site. We love our subscribers and we want to help you succeed.

[Read more…] about FLASH SALE: Get an SEO Analysis for only $99! [ONE DAY ONLY]

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#TBT: How to Attract More Traffic and Followers

By Aimee Pagano

If Collette, the CMO of a leading ERP software company, opened up a meeting with, “We’re not getting a lot of traffic on social media. I don’t think it’s Throwback Thursday blog post graphic featuring vintage letterpress type in metallic colors.necessary to maintain a presence anymore,” more than likely she’ll be laughed out of the meeting (at best). At worst, she’ll be packing up her desk.

Social media has made its mark as a viable marketing channel, and it’s not going anywhere any time soon. And for good reason…it works when executed in the right way.

But all too often, businesses set up their profiles and, after a few months, throw their hands in the air when they don’t instantly see a return on their efforts and investments. Having a social media presence simply becomes one of those “marketing things” that gets a checkmark on the list with very little strategy or structure behind it. Companies who don’t wrap strategy around their social media profiles will undoubtedly see it less as a lead generator and more as a resource drain.

So how does Collette get the traffic she needs to meet her top-of-the-funnel goals?

[Read more…] about #TBT: How to Attract More Traffic and Followers