Flair Interactive

You are here: Home / Archives for JUMP START

JUMP START

by on

VIDEO: How to Reach Out to Cold Prospects Using Email Marketing

By Mona Mangat

E-mail marketing sign emphasizing digital marketing strategies and lead generation techniques.There are several important elements in creating a cold email marketing campaign that creates and nurtures leads from cold prospects. Namely to identify what you are we offering (your services, pitches etc), to whom are you are offering (identifying personas and decision makers) and how to offer it (writing/content style of email). 

For the the content of the email, the most important aspect to reaching out to new prospects using a cold email campaign, is to make sure they open the email. The best way to get our email opened is to have a great title that persuades the reader to keep reading and see what’s inside. And to write a good pre-header. One of the best ways to do so is to have a title that presents a problem that you can solve or help with, that hooks readers in to want to know more. Once opened, the email should be personalized to the reader’s name to engage interest. Afterwards, there are several strategies to employ in the content which simply and clearly delineates your services in a problem-solving fashion.

[Read more…] about VIDEO: How to Reach Out to Cold Prospects Using Email Marketing

by on

7 Ways to Optimize Your Email Marketing Strategy

By Mona Mangat

Hand holding a megaphone above an orange envelope on a light blue background, symbolizing effective email marketing strategies for engaging prospects.It’s obvious to any marketer nowadays that you should use email marketing as a way to stay connected with your target audience. Despite the wide array of different strategies available to marketers, having a well-developed email marketing plan is integral to your overall marketing campaign. It’s an excellent way and the most productive channel for getting the best ROI. 
 
Yet, don’t expect the stars and the moon from your email marketing strategy if it’s not done right. If you haven’t planned out a sustained email marketing effort, it simply won’t be effective. You can’t just send out whatever and expect it to get results. A well-planned and thought-out strategy has to take into account your customer’s likes and behaviors, and has to then target them efficiently. 
 
Here are some tips about how to do it:

[Read more…] about 7 Ways to Optimize Your Email Marketing Strategy

by on

Top 5 Social Media Updates For Week Ending March 17, 2017

By Hummad H

There’s no doubt that social media has become an indispensable tool for business. With the continuing evolution of social platforms and technologies, it’sSocial media graphic featuring the words "SOCIAL MEDIA" in bold blue letters, surrounded by icons representing communication, connection, and engagement, relevant to digital marketing strategies. critical to be equipped with the right social media approaches to meet your goals.

To keep you current, competitive, and equipped, here’s an overview of the latest social media trends and tools:

[Read more…] about Top 5 Social Media Updates For Week Ending March 17, 2017

by on

#TBT: How to Build a Successful Email Campaign

By Aimee Pagano

According to the Radicati Group, email use worldwide will top 3 billion users by 2020. While some industry experts are convinced that social media’s Throwback Thursday blog post graphic featuring vintage letterpress style typography.convergence with the ever depleting millennial attention span is going to erode email just as email depleted print, that number certainly presents a very different picture.  

Back in November 2013, Flair Interactive provided tips on building a successful email campaign. While that post is still relevant and accurate, in 2017, there are some definite changes in what defines and drives a successful email campaign.

So, what has changed in the last three years to keep email relevant, effective, and aligned with the technological trends that are impacting marketing as a whole? Let’s take a look:

 

[Read more…] about #TBT: How to Build a Successful Email Campaign

by on

VIDEO: 9 Reasons Why You Can’t Live Without Video Marketing

By Mona Mangat

Hands holding smartphone displaying a play button, symbolizing the importance of video marketing in modern digital strategies.It’s the beginning of 2017 and if you still haven’t gotten on board the video marketing train, there’s still time.

You may have already used some form of video in your marketing strategy at some point. As the new year begins, it’s clear that 2016 was a year of revolution in video marketing and that you cannot survive without video marketing any longer.

Wyzowl released statistics for last year that reported 61% of businesses have used video as a marketing tool and 66% of these same companies never used video a mere year earlier. It’s a trend that’s progressed rapidly, and keeps growing faster than we think because:

  • 75 million people in U.S. watch videos online everyday
  • Embedded videos on web sites can increase traffic up to 55%
  • Simply having the word “video” in the subject line of an email can increase open rates by 13%
  • Nearly 40% of all videos today are watched on mobile devices

[Read more…] about VIDEO: 9 Reasons Why You Can’t Live Without Video Marketing

by on

VIDEO – How to Create Remarkable Content

By Mona Mangat

Screenshot_7.pngEveryone is creating some kind of content, so much so that that the online marketplace is saturated and has become a very crowded place. It’s also an environment where old-school methods of marketing cease to be effective, so it’s time to put marketing activities like cold calling behind you and tap into the power of content marketing.

Obviously, you have to create valuable content before you can promote it. But how do you create remarkable content to get their attention? Check out this awesome video from Hubspot, which gives you step-by-step instructions to make content the key to your success online.

[Read more…] about VIDEO – How to Create Remarkable Content

by on

[EBOOK] The ABCs of Inbound Marketing

By Aimee Pagano

ABCs_of_inbound_marketing thumbnail.jpgAccording to HubSpot, companies who invest in inbound marketing are FOUR TIMES more likely to be effective. Most of us would love to get results that are four times better than what we’re getting right now!

Do you have an effective inbound marketing strategy in place?

If not, we can help you build one. In two weeks, we’ll work with you to:

  • Audit your current marketing strategy
  • Compare your web rankings to your competitors
  • Identify and develop buyer profiles and approaches
  • Bridge the gap with marketing tactics and channels
  • Optimize your platforms for inbound marketing
  • Design a marketing plan that yields results

Improve your marketing effectiveness through inbound marketing with our Inbound Marketing Game Plan package. Click on the buttons below to download the “ABCs of Inbound Marketing” ebook or to get a free, no-obligation Inbound Marketing Game Plan quote:

[Read more…] about [EBOOK] The ABCs of Inbound Marketing

by on

#TBT: How to Provide Your Marketing Team with Constructive Feedback

By Aimee Pagano

Marketing as a discipline has its own unequivocal challenges. The spectrum of skills and knowledge needed to succeed in a marketing role is broader Throwback Thursday Blog Post.jpgthan perhaps any other discipline. Marketers are required to be both strategic and tactical. They can be equally as aggressive as they are diplomatic. And they need to toggle between the lines of creativity and analytics.

So it only makes sense that a marketing team would be composed of a relatively broad range of personalities and work styles. Different team members land on different ends of the spectrum, and they all bring different strengths and insights to the collaborative equation.

While that diversity is excellent when it comes to the many needs of marketing departments, anyone leading a marketing team sits in a very unique and “character-building” position. In Flair Interactive’s October 2016 #TBT Blog, How to Provide Your Marketing Team with Constructive Feedback, Marissa Kasarov gave some excellent insights on managing marketing teams and providing constructive feedback.

The blog is comprehensive and I really have nothing to add to it since originally published. Instead, I’d like to add an addendum:

[Read more…] about #TBT: How to Provide Your Marketing Team with Constructive Feedback

by on

How to Use Instagram to Build Your Brand’s Image and Connect

By Mona Mangat

Screenshot_5.pngThe word is out: Instagram is one of the most important marketing tools out there. With more than 500 million users, this social network is best geared towards small businesses who want to build their brand and engage new and existing customers.

It’s important to have an arsenal of tools at your side so you can begin to unlock the unique marketing opportunities that social media platforms like Instagram can provide. You’ll have to incorporate it into your existing workflow, but it’s definitely worth the effort.

It’s an exciting way to give your audience a visual idea about who you are. Using Instagram, you can share photos and videos with hashtags, allowing you to connect directly with your customers. The more you use it, the more you will learn how to create compelling content that will engage viewers and spark conversation online. Word of mouth is still the top way for people to learn about your brand, and this is one way to start a conversation by sharing your content across all platforms.
[Read more…] about How to Use Instagram to Build Your Brand’s Image and Connect

by on

Want to Know the Number One Advice Marketers Give? Have a Plan.

By Mona Mangat

Screenshot_8.pngWhen it comes to marketing successfully, the only way to do it, is with a plan. Having a customized strategic game plan for your business means that you are utilizing your resources to their maximum capacity. And sometimes that means getting help externally, but usually some expert wisdom, advice and insight is all it takes to get your marketing plan to the next step: successful!

It’s all about learning where to focus your time and to get the highest ROI from your marketing efforts. If you try to do that blind, without a plan in place then potential benefits or advantages that you might have in your market might get overlooked, since you might not know how to use the analytics you have or the expensive inbound marketing tool you’ve paid for. What good are they if you don’t have a way to analyze and implement changes?

You need a customized plan that is well-suited for your specific business if you want to gain a better understanding of what needs to be done, how and why.

That’s why it’s smart to find a collaborative partner to help you gain a better understanding of what needs to happen to execute your marketing plan successfully, and that’s when an experienced and savvy digital marketing agency can come in handy. 

[Read more…] about Want to Know the Number One Advice Marketers Give? Have a Plan.