Flair Interactive

Digital Marketing Blog

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Facebook Page Design Changes:  What Businesses Can Expect

By Marissa Kasarov

Hand pointing at various social media and communication icons, representing digital marketing strategies and social media engagement.Facebook is in the process of rolling out new design changes for business pages.  So, the question on every marketer’s mind – what’s going to change? Let’s take a look at some of these layout changes that you and your business can prepare for and make sure that you’re ready for Facebook’s new age:

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#TBT: 3 Fears That Scare People Away from Inbound Marketing

By Marissa Kasarov

Witch flying on a broomstick in front of a large moon, silhouetted against a dark, atmospheric background with a spooky house and grass.Around this time last year, the Hubspot team shared a blog post that addressed 3 of the most common fears that business owners face when they think about implementing and executing an inbound marketing strategy. One of those fears, of course, had to do with “giving away the farm”. Does this fear still plague marketing managers and business owners today?  [Read more…] about #TBT: 3 Fears That Scare People Away from Inbound Marketing

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[VIDEO] Healthy lifestyle blog needs a site redesign

By Lisa Kirschner

Tree Hugger Life logo with text "Release Your Inner Hippie" and floral background, relevant to eco-friendly living and healthy lifestyle blog.Julie Elliott shares information about healthy recipes, eco-friendly living, essential oils and more with her readers in her engaging healthy lifestyle blog,Treehuggerlife.net. She asked Lisa Kirschner to provide an evaluation of her blog to help her identify areas in need of improvement as she begins to think about a web site redesign. 

Check out the video below for helpful tips about how simple changes can really go a long way toward increasing usability and user engagement.

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Top 5 Content Marketing News Updates for Week Ending 9/23/2016

By Marissa Kasarov

Laptop and smartphone on a desk with a notebook and pen, illustrating content marketing strategy and productivity.Find out what you’ve missed in the world of content marketing for the week ending September 23, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week’s content marketing roundup. 

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[FREE TUTORIAL] 3 Google Analytics Reports You Can’t Live Without

By Lisa Kirschner

I’m often amazed at how few marketers utilize Google Analytics. I frequently hear people say that it seems a little too overwhelming or even a little bit scary.

If you feel that way, you’re not alone! The good news is that it actually is very easy to set up a few simple reports that will give you TONS of useful information about your web site and your online marketing efforts.

Below, I’m sharing a few of my favorite must-have reports that EVERY marketer should have. Keep in mind that you can configure these reports once and get weekly (or daily!) PDFs emailed to you, so 15-20 minutes of your time can offer a huge ROI and can really transform your marketing efforts. Here are some of my favorite GA reports:

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Top 5 Content Marketing News Updates for Week Ending 9/16/2016

By Marissa Kasarov

iPad displaying Google search interface next to a wireless keyboard, symbolizing digital content marketing tools and strategies.Find out what you’ve missed in the world of content marketing for the week ending September 16, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Creating engaging, interesting content is a top priority for marketers, yet only 30 percentsay they are effective at it. One of the most reader-friendly, popular types of content is blog posts, but they need to be worth your readers’ time and attention. Check out these great tips offered by Business 2 Community. 

[Read more…] about Top 5 Content Marketing News Updates for Week Ending 9/16/2016

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Top 5 Content Marketing News Updates for Week Ending 9/9/2016

By Marissa Kasarov

unsplash___copyright_free___desk.jpeFind out what you’ve missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Companies like American Express, GE, and Hubspotbrilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into.

[Read more…] about Top 5 Content Marketing News Updates for Week Ending 9/9/2016

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Get a full inbound marketing strategy in six hours or less in a VIP Day.

By Lisa Kirschner

VIP_Day_Video_Thumb.jpgDo you need to define a solid inbound marketing strategy or three-month tactical plan, but you don’t have a lot of time or money?

I’m thrilled to announce that we are now offering private VIP Days as part of our new T.L.C. Marketing Transformation coaching and training program.

In less than six hours, you can get a solid inbound marketing strategy and a three-month tactical plan while also getting one-on-one feedback from me in a virtual or live session.

Our new VIP Days include the following:

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Marketing Trends We Are Looking Forward to in 2017

By Marissa Kasarov

unsplash___copyright_free___marketing.jpeThe marketing industry is headed in an exciting direction. As technologies become more efficient and creative strategies become more essential to the success of a business, those who are already tracking current marketing trends will be well prepared for what’s to come. 

It has become standard practice for content creation and distribution to be fully integrated into everyday operations of most businesses. As more focus is placed on the consumer, businesses are developing entirely new strategies dedicated to gaining insight into (and satisfying) their wants and needs.

Though no one can say for certain what’s to come, it seems the digital age of marketing may set new standards throughout the industry with more outlets for distribution and engagement than ever before. Here are a few marketing trends that we’re looking forward to: [Read more…] about Marketing Trends We Are Looking Forward to in 2017