Flair Interactive

Digital Marketing Blog

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[TEMPLATES] 5 web site project management templates you can’t live without

By Lisa Kirschner

Are you struggling to keep up with your web site project and keep it on track? 

Template_icon.pngOur new Web Site Project Template Pack can help. This bundle includes five of our most popular templates that we use every day when managing our clients’ projects—and now you can use them too!

This template pack includes all of the following:

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How to Provide Your Marketing Team with Constructive Feedback

By Marissa Kasarov

meeting-469574_640.jpgLeading a marketing team is a big job. You have to define and communicate a marketing strategy, know how and when to give constructive feedback, and deliver it in a positive manner without disrupting team morale and productivity.

Here are some tips that will help you provide feedback clearly, concisely and respectfully:

  • Be clear and concise – Address your team with a clear message, and get straight to the point. Explain why you’re bringing a particular issue to their attention so that they can better understand where you’re coming from and be more motivated to actively change for the better. 
  • Set emotions aside – No matter what, always separate your emotions so that you can address your team in a calm, collective manner. If you go into a conversation angry or frustrated you’re only going to leave them in a defensive state causing miscommunication, unresponsive action and shut-down. 

[Read more…] about How to Provide Your Marketing Team with Constructive Feedback

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Facebook Page Design Changes:  What Businesses Can Expect

By Marissa Kasarov

finger-769300_640.jpgFacebook is in the process of rolling out new design changes for business pages.  So, the question on every marketer’s mind – what’s going to change? Let’s take a look at some of these layout changes that you and your business can prepare for and make sure that you’re ready for Facebook’s new age:

[Read more…] about Facebook Page Design Changes:  What Businesses Can Expect

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#TBT: 3 Fears That Scare People Away from Inbound Marketing

By Marissa Kasarov

witchs-house-1635770_640.jpgAround this time last year, the Hubspot team shared a blog post that addressed 3 of the most common fears that business owners face when they think about implementing and executing an inbound marketing strategy. One of those fears, of course, had to do with “giving away the farm”. Does this fear still plague marketing managers and business owners today?  [Read more…] about #TBT: 3 Fears That Scare People Away from Inbound Marketing

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[VIDEO] Healthy lifestyle blog needs a site redesign

By Lisa Kirschner

Treehuggerlife_logo.pngJulie Elliott shares information about healthy recipes, eco-friendly living, essential oils and more with her readers in her engaging healthy lifestyle blog,Treehuggerlife.net. She asked Lisa Kirschner to provide an evaluation of her blog to help her identify areas in need of improvement as she begins to think about a web site redesign. 

Check out the video below for helpful tips about how simple changes can really go a long way toward increasing usability and user engagement.

[Read more…] about [VIDEO] Healthy lifestyle blog needs a site redesign

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Top 5 Content Marketing News Updates for Week Ending 9/23/2016

By Marissa Kasarov

office-620817_640.jpgFind out what you’ve missed in the world of content marketing for the week ending September 23, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Objectives are measurable outcomes. They’re what “done” looks like, and they help you achieve your goals. Objective statements start with verbs — increase, decrease, sell. Learn more here, courtesy of Vertical Measures, with our first feature of this week’s content marketing roundup. 

[Read more…] about Top 5 Content Marketing News Updates for Week Ending 9/23/2016

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[FREE TUTORIAL] 3 Google Analytics Reports You Can’t Live Without

By Lisa Kirschner

I’m often amazed at how few marketers utilize Google Analytics. I frequently hear people say that it seems a little too overwhelming or even a little bit scary.

If you feel that way, you’re not alone! The good news is that it actually is very easy to set up a few simple reports that will give you TONS of useful information about your web site and your online marketing efforts.

Below, I’m sharing a few of my favorite must-have reports that EVERY marketer should have. Keep in mind that you can configure these reports once and get weekly (or daily!) PDFs emailed to you, so 15-20 minutes of your time can offer a huge ROI and can really transform your marketing efforts. Here are some of my favorite GA reports:

[Read more…] about [FREE TUTORIAL] 3 Google Analytics Reports You Can’t Live Without

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Top 5 Content Marketing News Updates for Week Ending 9/16/2016

By Marissa Kasarov

ipad-605440_640.jpgFind out what you’ve missed in the world of content marketing for the week ending September 16, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. One of the most reader-friendly, popular types of content is blog posts, but they need to be worth your readers’ time and attention. Check out these great tips offered by Business 2 Community. 

[Read more…] about Top 5 Content Marketing News Updates for Week Ending 9/16/2016

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Top 5 Content Marketing News Updates for Week Ending 9/9/2016

By Marissa Kasarov

unsplash___copyright_free___desk.jpeFind out what you’ve missed in the world of content marketing for the week ending September 9, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.

Companies like American Express, GE, and Hubspot brilliantly use helpful and fascinating content to reach their target audience and generate amazing outcomes. But you need to be practical. You have to know what you are getting yourself into.

[Read more…] about Top 5 Content Marketing News Updates for Week Ending 9/9/2016