By Aimee Pagano
Whether B2B, B2C, SaaS, cloud-based software or consulting services, the tech sector is leading the pack in terms of progressive and innovative marketing campaigns and approaches. They’re trendy, provocative and mold-breaking tones and tactics command attention and pave the way for other business sectors. As such, we’ve pulled together a handful of our top 5 tech-based marketing videos from 2016.
Keep in mind, we recognize that the majority of technology-based companies don’t have interminal budgets like these forerunners. These are still brilliant representations of companies that see their products and services the way their customers see them, and not the reverse. Even the smallest tech company can learn from these examples. What can you do to mimic their success on a smaller scale or with your current resources?
[Read more…] about Top 5 Tech Viral Marketing Videos in 2016
use technical four-syllabled—and beyond—words that aren’t necessarily rolling off of the tongues of most 6-year olds, or even most adults for that matter.
This is a fun and quippish quote but poignant nonetheless. As marketers, it’s very easy to get swept up by the proverbial brand communication platform. While necessary, our style guides and storyboards can sometimes get in the way of truly relevant and meaningful conversations with our audiences. We’re engrained in delivering perfectly crafted, grammatically on-point messages and sometimes lose sight of what’s important: the customer.
Ever hear the expression “a picture is worth a thousand words”?
A wise person who knows their business once said: “Marketing is too important to be left to the marketing department.” Those are words to live by if you want to keep up with your competitors online.
It’s that time of year again! The end of the year is quickly approaching, and you need to start thinking about your 2017 marketing strategy (yikes!)
Imagine you’re opening a new soda shop, and you want to promote your signature ice cream floats. In order to get word out, you must engage your audience, and social media is the most obvious way to do it. So, you take to Twitter and ask your followers whether they prefer coke floats or root beer floats. Now, imagine that every time users choose coke or root beer, they spread the tweet to their followers, who also engage with your brand. Within a matter of minutes, you can have hundreds of tweets cheering for one flavor over the other, thus creating excitement and brand interest among hundreds of new potential customers. 
