Flair Interactive
By Marissa Kasarov
First impressions are everything, and you can be sure that your recipients judge your emails based on their subject lines. They may be the smallest part of your message, but they are absolutely essential to sparking the interest of your readers and increasing your open rates. So, make it stand out. [Read more…] about Tips for Writing a Great Email Subject Line
By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending May 20, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
We’re closing in on halfway through the year already, so as marketers, it’s time to stop, check our progress, and reevaluate where we’re headed for the rest of the year. Check out what Jason DeMers and Forbes have to say about it.
[Read more…] about Top 5 Content Marketing News Updates for Week Ending 5/20/2016
By Marissa Kasarov
No matter how big or small your business might be, you are probably spending a great deal of time and energy thinking about how it is presented to the public. At some point in their existence, many businesses decide to invest in rebranding campaigns to enhance or reinvent their image, as keeping a brand current is vital to its longevity. However, before you dive in and make a total overhaul, you should first ask yourself these five questions to decide whether rebranding is even worth your business’ investment of time and money: [Read more…] about 5 Things to Consider Before Rebranding Your Business
By Marissa Kasarov
The use of infographics has become an increasingly more popular and powerful way to present data through the various social media channels. They are an excellent way to clearly deliver information with a much wider range of visibility, as they present information in a visual manner as opposed to textual.
[Read more…] about The Power of Infographics in Social Media Marketing
By Marissa Kasarov
Find out what you’ve missed in the world of business blogging for the week ending May 13, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
So, you’ve decided to start a business blog. You have made a fantastic decision that you won’t regret. Sure, deadlines can be a challenge, but it will all be worth it in the end. This is a great way to establish authority and trust among your target audience. Here are a few things to consider to help your blogging strategy remain successful.
[Read more…] about Top 5 Business Blogging News Updates for Week Ending 5/13/2016
By Marissa Kasarov
In today’s fast-paced world, visual content reigns king, especially when it comes to the social media landscape and blogging. Readers have short attention spans and want fast, easy-to-digest information. We see this trend through the sudden raging success of such visual platforms as Instagram, Snapchat, Periscope, and more in 2016.
It’s just as the saying goes, “A picture is worth a thousand words.” Humans are visual creatures. In fact, it has been found that 90% of information that is transmitted to the brain is, in fact, visual. What’s more, the brain processes visual information 60,000 times faster than what it absorbs through text. So, it’s time to get on the visual bandwagon, and start incorporating more visuals into your blog posts to help strengthen the impact of your message. Here are three simple visual elements that you can add to your blog posts, today: [Read more…] about 3 Simple Must-Have Visuals for Your Shared Content
By Lisa Kirschner
So you’ve dipped your toes in inbound marketing in the past and never really saw much return on your investment. Maybe you decided to create a lot of content yourself or perhaps you paid an entire team of writers to crank out content, but it just never took off. You finally walked away, shaking your head at your naiveté and vowing to never get duped into inbound marketing again.
But then a funny thing happened. You learned about another supposedly “hot” tactic or approach and tried that too…with no better results. Or even worse, you found that you could only get good results with online marketing when you paid for it with an expensive paid search budget—which brought in loads of traffic and even some opt-ins, but those leads never converted into paying customers. So what gives, you ask? Does your content suck? Are you using the wrong marketing tactics? Should you fire your team members? There’s a really easy answer.
Nobody wants what you’re selling. Or rather, nobody wants to buy from you because of the WAY that you’re selling your products or services.
[Read more…] about Why inbound marketing didn’t work for you
By Marissa Kasarov
Find out what you’ve missed in the world of social media marketing for the week ending May 8, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Instagram is home to numerous accounts that resemble business profiles. From personal trainers to photographers, the app’s most influential users often use Instagram to promote themselves and their day jobs. This inevitably includes advertisements, promotional content, and sponsored images. Here is how the network plans to adapt.
[Read more…] about Top 5 Social Media News Updates for Week Ending 5/6/2016
By Marissa Kasarov
A little over a year ago, we wrote about the top ways to increase your web traffic. It should come as no surprise that in today’s ever-changing digital world, marketing techniques have come even further. Attracting web traffic is an ongoing process. So, it’s time to revisit these tactics in our most modern, technologically advanced era.
By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending April 29, 2016. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Don’t let this be your business.
[Read more…] about Top 5 Content Marketing News Updates for Week Ending 4/29/2016
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