By Marissa Kasarov
Planning is a universally essential and neglected task. Across every industry and at every level of organizational structure, there are the “bad seeds” who seem to have skipped school the day that planning was taught. Initially, it never really appears to be a problem. The issue will absolutely creep up on the guilty non-planners, though, regardless of their role. Marketers, too, are extremely susceptible to the pitfalls of failing to plan properly. There’s a reason that marketing professionals carry on about marketing strategies, editorial calendars, buyer personas, and so forth. While none of it is fun, it’s all part of the very necessary planning process.
Find out what you’ve missed in the world of social media marketing for the week ending November 21, 2015. These are a few of this week’s top stories, hand-picked by the team at 
Okay, the days of pulling the wool over the eyes of the consumer are over. There’s not a soul alive today who believes that social media is about anything other than marketing. Sharing with friends is secondary, and our society has come to accept it… embrace it, even. Marketers and business owners who pretend otherwise are terribly behind the times. 
Find out what you’ve missed in the world of search engine optimization for the week ending November 21, 2015. These are a few of this week’s top stories, hand-picked by the team at 
Find out what you’ve missed in the world of content marketing for the week ending November 13, 2015. 
