Flair Interactive
By Lisa Kirschner
Hubspot CMO Mike Volpe (@mvolpe) recently released a fantastic Slideshare presentation about building and managing a powerful marketing team. This presentation is dead-on and offers some valuable advice about important factors that you should consider when recruiting, hiring, interviewing and running a results-focused group of marketers.
[Read more…] about How to Build and Manage a Stellar Inbound Marketing Team
By Lisa Kirschner
Are you afraid to give away too much information to your site visitors and followers? Don’t be!
According to Hubspot, that’s one of the top three fears that stop people from embracing the inbound methodology. But don’t let this hold you back, since educating your visitors is one of the MOST important things you can do gain a following and attract people to your brand.
Other top concerns, says Hubspot, include changing an existing sales process or sharing sales and revenue data with marketing teams (who, ironically, are typically expected to increase sales and revenue).
Read this spooooooky post from Hubspot to learn more about why people are afraid to utilize Hubspot and inbound—and what you can do to overcome these fears and get a better ROI on your marketing:
http://blog.hubspot.com/marketing/scary-fears-to-overcome
[Read more…] about Hubspot Says These 3 Fears Scare People Away from Inbound
By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending October 30, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
We hear a lot about how businesses can benefit from lead scoring. In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program. However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree. Learn more here. [Read more…] about Top 5 content marketing updates for week ending October 30, 2015
By Marissa Kasarov
We hear a lot about how businesses can benefit from lead scoring. In fact, some marketing automation platforms go so far as to say it’s a “must” for any inbound marketing program. However, our friends at Hubspot tell us that there are certain instances where lead scoring is actually a waste of a marketer’s time, and we tend to agree. [Read more…] about Is Lead Scoring Right for Your Business?
By Lisa Kirschner
Have you been to Hubspot’s annual INBOUND conference yet? If not, you’re missing out on a lot of insightful and informative sessions and advice from industry pros about all things inbound, so ask me about registering for INBOUND 2016.
One of my favorite gems from INBOUND is Beth Dunn’s BOLD “Fix Your Writing” talk. It’s actually a few years old, but I refer to it over and over again to remind myself about the most important advice we can follow as online marketers: write every day, even if it’s crap. Even the best and most influential writers turn out mediocre writing on some days and that’s okay. The most important thing is that they write EVERY DAY. You can always refine it after you get the words down on paper or on your screen.
[Read more…] about Hubspot’s Beth Dunn Reminds Us That Crappy Writing is Okay
By Lisa Kirschner
Stay in the know about content marketing with these handy infographics that have gone viral this month.
[Read more…] about 10 Most Popular Content Marketing Infographics in October 2015
By Lisa Kirschner
Check out this interesting chart from Google Trends. It shows the increase in relative searches for the term inbound marketing during the last ten years—from zero searches before 2007 to rapid and continuous growth from 2008 to present. (Note that this is showing relative interest over time—so it’s not saying that there were only 100 searches total.)
[Read more…] about Google Trends Says Inbound Marketing Searches on the Rise
\By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending October 22, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
Developing a Keyword Strategy for Your Business
When it comes to putting your business or website in front of the right group of visitors, the most effective strategies tend to vary slightly, based on business size and industry. There are, however, a few basic universal concepts or tools that fall into this category. One of those universal “musts” is developing a keyword strategy. Learn more in this article from your friends at Flair.
[Read more…] about Top 5 content marketing updates for week ending October 23, 2015
By Marissa Kasarov
In the world of inbound marketing, we approach the marketing process in terms of four primary components: attract, convert, close, and delight. In that first stage, it’s all about getting your business in front of the right audience. Attracting a well-targeted audience is critical; otherwise, you’re wasting your time and energy.
[Read more…] about Developing a Keyword Strategy for Your Business
By Marissa Kasarov
Find out what you’ve missed in the world of content marketing for the week ending October 16, 2015. These are a few of this week’s top stories, hand-picked by the team at Flair Interactive Services.
What Should Be Included in My Content Marketing Strategy?
Creating a solid plan for your marketing initiatives gives you a much better shot at success, and a detailed content marketing strategy should be a part of that plan. Check out this great article, which outlines some of the basic elements you should include when designing your content marketing strategy.
[Read more…] about Top 5 content marketing updates for week ending October 16, 2015
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