Flair Interactive

Digital Marketing Blog

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Top 5 SEO updates for week ending 4/22/18

By Kristin Muckerheide

rawpixel-com-415592-unsplashHave you been staying on top of the latest SEO news updates? If not, the team here at Flair Interactive Services has you covered. Here are five of the latest SEO news updates for this week:

Enterprise local SEO is different: a checklist, a mindset

SEO is not a one-size-fits-all deal. Different types of companies require different SEO strategies. This article discusses in greater detail one such type: enterprise local SEO. In other words, this refers to SEO for a larger company with lots of locations (such as Crate & Barrel with 105 locations or PAPYRUS with 400 locations).

The 40-point SEO checklist for startups

Startups can’t afford to miss their chance optimizing an SEO strategy when launching a new site. This checklist was made specifically with new companies in mind, to make sure they’ve got all their SEO bases covered.

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5 most popular ebooks by Flair Interactive

By Joanna Ellis-Escobar

red download buttonA big part of what we do at Flair is take the time to go back and analyze what’s working, what we can do better and most importantly, what seems most useful to you, our customers. One way we know this is by how popular a piece of content is.

Did you know that we have an entire marketing library filled with important, effective, useful guides and ebooks for you?

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What is Inbound Marketing?

By Flair Interactive Services

online-marketing-300-pixabay-muneebfarmanInbound marketing is one of the most popular marketing strategies—not only because it’s effective, but also because it’s cost-effective.

The average cost per lead drops by 80% after consistent inbound marketing for more than five months, according to HubSpot. They also state that the return on investment is higher, with an estimated three times more leads for every dollar spent when compared with other forms of traditional marketing.  

What is Inbound Marketing?  

Inbound marketing is a process or technique that uses digital content to draw customers to your products or services. It’s been around as a strategic approach since the 1850s, when Cyrus Hall McCormick generated inbound results by making use of market research.  

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YouTube Updates: What You Need to Know for 2020

By Flair Interactive Services

YouTube smallYouTube has experienced explosive growth since it first launched in 2005.

With an estimated two billion monthly users, 73% of American adults now use YouTube. It is one of the most popular online platforms in the U.S., according to Pew Research, with projected revenues of $5.5 billion for 2020.

YouTube’s upcoming changes have thrust the platform into the center of widespread controversy. 

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Top Digital Marketing News of December 2019

By Lisa Kirschner

Catch up on what you’ve missed with the latest digital marketing news for December 2019. Here’s a recap of some of the most shared, liked and discussed digital marketing content during the last month.

What is an Inbound Marketing Strategy: The Important Things to Know (Social Media Examiner)
Our friends at Social Media Explorer explain the basics about inbound marketing, including why personas and content are so important for success.

Page load time and crawl budget rank will be the most important SEO indicators in 2020 (SearchEngineLand)
Max Cyrek shares his thoughts about the most critical technical factors you should monitor and resolve in order to see success with SEO in 2020.

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Digital Marketing Strategy Tips for 2020

By Lisa Kirschner

Smiling woman with glasses giving a thumbs up against a brick wall, symbolizing approval and positivity in email marketing and drip campaigns.So you haven’t created a 2020 digital marketing strategy yet? Never fear…we’ve got your back!

Here are five things you should keep in mind as you’re developing your strategic plan for 2020:

  1. Keep it simple. Don’t have time to create a full strategic plan that includes all digital marketing tactics you need to implement this year? Start small and create a high-level summary.
  2. Set goals. You absolutely must have clear, measurable and specific goals in mind as you head into the new year. Think about what your primary goals are for 2020…do you need more traffic, better leads or higher conversions (i.e. more customers)? Document those goals, including progress you plan to make by month or quarter.
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Okay, Google…Is My Content Optimized for Voice Search?

By Colton Harrington

Voice Search 300I’m willing to bet you have some kind of automated best friend to help make your life easier. In fact, 20% of adults in the U.S. have access to a smart speaker.

According to Google, 72% of people who own voice-activated speakers say their devices are used as part of their daily routines. The percentage is even higher for people who use their mobile phones for search.

What this tells us is that people want answers to their questions in a way that’s faster and more convenient to them—and the switch to voice search is in full swing.

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What is Digital Marketing?

By Lisa Kirschner

Digital Marketing Quote HubSpot 2So you’ve probably heard a lot about digital marketing during recent years, and you may have even heard some similar terms like online marketing, inbound marketing or integrated marketing. But what does digital marketing actually mean?

We’ve looked into this for you and gathered some of the best definitions of digital marketing on the web from some of the biggest names in the industry. Check out our video below to learn more:

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Get a 20% Discount for Digital Marketing Projects

By Lisa Kirschner

It’s that time of year…the snow is falling here in Chicagoland, everyone’s rushing to spend time with family and friends at various holiday gatherings, and the clock is ticking toward the end of the year.

If you’re like most of our clients, though, you’re also rushing to figure out what you’re going to be doing in 2020 to get better results from your digital marketing. Well, we have one way to make that a little bit less stressful…

[Read more…] about Get a 20% Discount for Digital Marketing Projects