Flair Interactive

Digital Marketing Blog

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5 Content Marketing Trends to Keep you Competitive in 2017

By Hummad H

As digital marketing evolves, new and revisited modern marketing techniques continue to surface. Content marketing now sits at the peak of these rising marketing trends and is projected to play a lead character in more and more organizations’ strategies moving forward.

As you develop your 2017 plan, how are you staying competitive and poised for growth? What contemporary approaches have you built into your 2017 budget? Take a look at these top trends in content marketing and determine what techniques might be a good fit for your organization.

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#TBT: What Should Be Included in My Content Marketing Strategy

By Aimee Pagano

Most of us have figured out at this point that Content Marketing isn’t a magical powder that gets sprinkled on our marketing plans and suddenly, all of ourContent Marketing Strategy 2.jpg
goals are instantly met. No, content marketing is nothing more than a tried-and-true formula. Effective application of that formula is what truly yields success.

Queue nebulous time warp squiggles back to the year 2015 when Flair Interactive posted the blog, What Should be Included in My Content Marketing Strategy. While the blog is on point in terms of building and executing on an inbound marketing plan, in 2017, we’ve taken some measures to perfect the formulaic fairy dust even more. As you dive into your plan this year, keep these additions in mind:

Create data-driven goals—this is still very much the starting point of your content strategy. While not much has changed here since 2015, you’ll want to make sure your goals are clearly defined and mutually agreed upon by everyone. Ensure your ‘wins’ or ‘milestones’ are marked and attainable. Finally…do your homework. Avoid arbitrary, executive-driven numbers. Look at your competitors, your metrics, what’s worked, and what hasn’t worked before getting to an achievable number.

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VIDEO: Can I help you with your inbound marketing strategic plan?

By Lisa Kirschner

Strategic Plan Thumbnail.jpgIf you need me and my team to help you, we will. We love this stuff!

Here’s how we can help:

http://landing.flairinteractive.net/can-i-help-with-your-inbound-marketing-strategic-plan

Over the last 20+ years, I can’t even count how many people have asked me to help them create a strategic marketing plan…

…and too often, I had to say…

“I’m just too busy…” 

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Laugh with Them: Why You Should Inject Humor into Your Marketing

By Mona Mangat

If you can make them laugh, well then you’ve won half the battle, and probably you’ve won them over too.

One of the best times to witness big companies using their funny bones to their advantage is in January/February. The most sought-after and highly awaited commercials are played during the NFL’s championship final: the Super Bowl, and without disappointing, year after year they deliver cutting-edge humorous content that speaks to millions of consumers in a way that only humor can.

Out are the professional, serious and stiff images that were de riguer when marketing first became an acknowledged activity for mainstream businesses to do. Since then, due the nature of the online world, where ‘going viral’ is the holy grail for marketers, humor has been one way in which they have achieved their legend status. There are commercials and campaigns from years past that still get talked about today and are the benchmark for marketers right now.

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#TBT: Typical Projects Handled by Flair Interactive

By Aimee Pagano

Game Plan 2.pngAs inbound marketers, it’s our responsibility to provide our clients the best-of-the-best in modern, customized marketing services. 

In 2009, we published a “Typical Projects Handled by Flair Interative” blog post and video that described our services. While we still offer all of the services described in that video, our core focus has shifted during the last eight years to focus on inbound marketing. But one thing remains the same…our number-one priority is to deliver high-quality solutions that get results for all of our clients, and we do that by delivering tightly integrated inbound marketing campaigns and services.

To us, marketing tactics shouldn’t be isolated instances. They shouldn’t be disparate solutions to immediate problems or what we like to call short-term, reactive goals. They should be proactive and strategic in nature with both immediate incremental and long-term wins in mind. [Read more…] about #TBT: Typical Projects Handled by Flair Interactive

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#TBT: Interactive Marketing Has Come of Age

By Aimee Pagano

Interactive marketing is trending right in line as it was forecasted seven years ago. In 2009, Flair Interactive posted the blog, Interactive Marketing Has TBT.jpg
Finally Come of Age. The blog cites an article by Forrester Research who forecasted that digital spending would nearly double in five years while ad budgets would decline. In fact, its exact predicted growth was a 9% increase in five years (from 12% of overall advertising spend in 2009 to 21% overall spend in 2016).

So, based on Forrester Research’s prediction, let’s get a pulse of where we’re at as we enter 2017:

Overall Marketing Spend

  • Digital marketing spending is predicted to grow 12% in the next year, while budgets for traditional advertising will fall to 2%. (The CMO Survey)
  • B2B digital ad spending has increased 15% to $5.8 billion in 2014 — due largely to growth in native advertising, while display advertising is becoming less important. (MediaPost)

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How to Develop a Blog Post in Hubspot

By Aimee Pagano

Hubspot reports that “marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.”Hands on keyboard left.jpg

Those are great odds and definitely worth pursuing.

If you haven’t started a blog for your organization, now is a good time to do so. To get you started, here is a step-by-step guide to developing and posting a blog through Hubspot. 
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Every Marketer Needs to Know These 7 Important Trends in 2017

By Mona Mangat

Screenshot_1.pngPlanning out your marketing strategy for 2017 probably already happened in 2016, but despite being ready to meet the challenges of the new year, we encourage you to make sure you have considered these important trends and if you haven’t, then make them a part of your strategy now, since they currently make up the key elements to a successful and effective Internet marketing plan.  
 
It never hurts to make tweaks here and there along the way, especially considering how fast content marketing is evolving—being digital, that’s a given. So when planning and implementing moves, you’re not just setting yourself up for 2017, but also for 2018 and beyond. A macro-oriented view will help you see the bigger picture on where you want your content marketing strategy to take your business. Here are the trends not to miss out on…

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Top 5 Food Marketing Campaigns in 2016

By Aimee Pagano

 

What better way to come out of the holidays than to focus even more on food?Holiday Dining.jpg

Food and beverage manufacturers, distributors and service providers are always clamoring for new ways to better differentiate their products in a consumer-driven, health conscious, and safety- and sustainability-focused market.

Since 2016 brought some tasty and creative food and beverage marketing campaigns to the table, we thought we’d share some choice take-aways with you. Here are the top 5 campaigns of 2016.

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Top 5 Content Marketing News Updates for Week Ending 1/6/2017

By Mona Mangat

Screenshot_4-2.pngIt’s been a busy week full of lots of interesting news and events, including the turn of a new year. See what you might have missed while out, when it comes to content marketing for the week ending January 1, 2017. Check out a few of this week’s top stories chosen for the business savvy by Flair Interactive Services.

5 Commitments Effective Content Marketers Should Make in 2017
Here are some key new year’s resolutions that content marketers should make if they want to increase the value and effectiveness of their content. The number one point being: To create content with purpose and meaning that people can find a connection with. And of course, to promote that content so as to create a wider awareness for your brand.